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MySpace versus Facebook...A Look at Two Giants in the Online Social Media Arena

Bob Withers
Jul 2, 2008
MySpace is a popular social networking website offering an interactive, user submitted network of friends, personal profiles, blogs, groups, photos, music and videos for people worldwide. MySpace has been one of the most wildly successful sites in recent years, amassing over 120 million profiles while transforming social networking online.

It has created a central community comprised of people across the globe. It is one of the most visited sites in the world and it's introducing a huge number of people to content syndication through news feeds and it allows millions of people around the world to publish on the web for the first time.

MySpace is also used by people to display their talents and it's about keeping in touch with friends and making new friends. It's all about interactivity and the ability of people to participate actively in your MySpace community.

It is an amazing community building tool and is starting to become an amazing marketing tool by giving internet marketers the power to drive large numbers of potential clients to a Website. MySpace allows users to customize their user profile pages by entering HTML, no Java script, into such areas as "About Me," "I'd Like to Meet," and "Interests."

It has a Groups feature which allows a group of users to share a common page and message board. MySpaceTV is now in beta mode, and will probably be launched as a separate site in either 2008 or early 2009. The MySpace Polls is a feature that was brought back in 2008 to enable users to post polls on their profile and share them with other users.

MySpace is the world's largest Social Networking website and maintains a dominant position as a media site, primarily aimed at youth, giving them the opportunity to express their feelings on a variety of topics.

Facebook, on the other hand, has the largest number of registered users among college-focused networking sites, according to Wikipedia. Facebook's culture, appearance and principles have become the envy of the social networking business. It has moved in exactly the opposite direction, from MySpace, going for a more sophisticated and increasingly older audience.

Social media online is extending our real world networks so that we can carry on conversations internationally as well as locally. Facebook is a tool to keep in touch with friends and family around the globe and is the most popular social networking site in several English-speaking countries, including Canada and the United Kingdom.

Facebook is often compared to MySpace but there is one significant difference between the two sites and this is the visual appearance. Facebook is cleanly designed and has a sophisticated, upscale sense about it.

Facebook is a private company and doesn't disclose sales figures but the Financial Times reported it made 150 million dollars worth of sales last year. Facebook is already supporting several languages and they successfully launched their Spanish speaking version recently.

Statistically speaking as of January, 2008, according to TechRadar, Facebook has more than 60 million active users worldwide compared with MySpace's over 120 million. On average 300,000 new registrant's sign up to MySpace everyday versus Facebook's 250,000. For Facebook the fastest growing demographic are those 25 years old and older while 85% of MySpace users are of voting age 18 or older.

No matter how you slice it, these are two very successful and very influential players in the Social Media online arena today and should be for a very long time to come. And there is no telling how big a resource they can become for Internet Marketers worldwide.
About the Author
Bob Withers is a professional sales and marketing person with over twenty years experience. He has also turned his sights on internet and affiliate marketing to apply his trade. If you want to get in touch with Bob please visit:
Free Home Business and Affiliate Marketing Advice
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