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Succesful marketing: JcPenney coupons with free shipping

Jul 2, 2008
JC Penny is one of the largest and biggest chain of retail stores in the world. James Cash Penny started the first store in the year 1902 at Kemmerer and Wyoming. They are operating even today. It is undoubtedly a great achievement, though the path to reach the goal of success was not an easy one. New paths and methods were formulated with their business model, that still operate today.

Earlier, it was started with one retailing store. Today, more than 1050 stores are being operated throughout Puerto Rico and United States. The line of product consists of mainly household articles and conventional merchandise. In addition there are many departments that are being leased out like portrait studios, optical and jewelry departments.

The stores represent the consumer section and hence they are forced to face with high level competitors. To maintain a steady growth in business they launch attractive offers to impress their customers. Hundreds of such offers are being poured out to their customers each year. Free shipping is one of the most popular features offered by JC Penny.

Shipping expenses are always considered as unnecessary by customers. They do not hesitate to spend large amounts on costly products but spending almost half of its cost on shipping is hard to fathom. JC Penny correctly understood the psychology of the customer and came up with an offer providing free shipping.

Lot of changes implemented in the areas of administration and logistics, enabled JcPenneys to come out with great offers. Shipping the products from one corner of the country to the other requires a huge amount of effort in a vast country like United States. JC Penny opened many dispatch points and warehouses at strategic points in the country. Products were delivered easily to the customers without additional shipping costs.

The JC Penny free shipping coupons are usually available online while shopping on Jcpenneys website. These coupons have a certain code that is entered when you are in the checkout section. Usually JC Penny offers free shipping coupons for any purchase over $99. This is a successful marketing strategy, as the company does not lose any significant amount by providing this offer to its customers.

These coupons are usually issued on a seasonal basis with a corresponding expiry date. The JC Penny coupons with free shipping can be redeemed by clicking on the link 'redeem my free shipping coupon' on their website. The success of this organization was mainly due to such offers and discounts. Chain stores like Wal-Mart, Ikea and Home Depot are some of the competitors in their field.

Even though these competitors give similar offers to their customers, there is still something different about JC penny that attracts people. The JC Penny coupons with free shipping were a great welcome among its customers and the company's business scaled up many folds by using the tool of free shipping coupons.
About the Author
Jcpeneys were established over 80 years ago. They offer incentives such as Jcpenney coupons free shipping to help customers meet costs. For more info click here Jcpenney coupons.
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