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Direct Email Marketing - A Basic Guide

Jul 2, 2008
Email marketing is one of the more popular forms of marketing on the internet because it allows people to send a single message to a large number of people. It is a perfect way to pass on information about your business and any updates you have. Email is one of the main reasons why people use the internet. It is something that is checked once a day, once an hour or even more frequently. It has become so useful that it has surpassed anything anyone could have planned for it.

Businesses have been using email lists since their conception to forward marketing messages onto people. Early marketers simply bought lists and sent unsolicited mail which lead to the creation and the crack down on Spam. Direct email marketing is something that can help to prevent the dangers of having your message labeled as spam.

When direct email marketing or using any type of email marketing strategy in your promotion plans there are a few things to consider and do in order to protect yourself and still receive all the benefits that comes from using email marketing. The first thing to do is build the relationship with the customer. This means you should set up a guestbook or an opt-in selection that allows people to choose if they want to receive information from you. Get their name, email address make sure, when you send the email that their name is placed on the top of the page.

Refrain from sending unsolicited emails and always include a message giving instructions on how to remove themselves from the mailing list in every email. Often times you will see a message saying that you have opted to receive messages and if not please click here to unsubscribe. This gives people the freedom of refusing mail from you even if they requested it. It usually is not marked as spam. However, it can be in some cases so be careful. Send messages only when necessary. For example, a monthly update letter and then only emails when you have sales. This will help to prevent people from thinking you are sending spam message.

Direct email marketing is great and one of the safest forms of email marketing however; do not let it be the only method you use. Email marketing should be only one piece of a whole strategy that is used to promote your service or product. Email marketing is something that must be handled carefully if you are going to use it effectively in your marketing strategy. There are a number of things to consider and certain ways to present and write things so that people do not treat your messages as unsolicited mail.

Remember to make sure that with direct email marketing you have permission to send emails to your customers and that you build the relationship with them by making the emails personal. When you are small and only have a few people this can easily be done yourself. However, after a certain point it is a good idea to pick up a program that will help you process your email marketing messages.
About the Author
Roy Chan is a business consultant and has provided business advices since 2004. To subscribe his 7 day email mastery course and an email software valued $37:
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