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How Good Is Small Business CRM Software

Jul 3, 2008
Recent studies have shown that with the help of CRM the revenue of small businesses has shot up to over 40% per sales person. CRM also helps to decrease the sales cycle to a considerable extent. It also helps to improve your customer retention rates.

A global market analyst by the name of Datamonitor expects the CRM market to spend about $2 billion by 2008. This is almost double of what is being spent today. The largest CRM market is EMEA which is expected to spend close to $600 million on customer relationship management applications.

When it comes to the small business customer relationship management applications, there is a considerable difference in CRM solutions and enterprise class CRM. But this difference is eliminated by the high quality functionalities that are included within the application at a fraction of the cost. This is one of the reasons why hosted CRM is becoming a global force.

The high capital costs were eliminated and a certain degree of flexibility was introduced into CRM applications.Today most vendors have a host of products for small businesses. Most of these products can be further tailored to meet the individual needs of the customers.

CRM for small business, in general helps to stream line its business processes, automate sales , customer and marketing functions, in addition enhances customer service and support activates and over all increase in ROI (Return of Investment).
About the Author
Learn more about crm microsoft software and get your FREE CRM Software Report by visiting http://crm-software-info.info, a website that provides free crm software tips and advice.
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