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Email Marketing Campaigns for Successful Businesses

Jul 3, 2008
Do you hate spam? Do you need to market your products through email but fear that spam filters may delete your messages? Please know that your fear indeed has reasons to exist. However, there could still be away for you to conduct email marketing. To ensure that your message reach your potential clients, we will give you some useful tips on how you can perform email marketing properly.

Before we move on, let us define what email marketing is. If you have heard of email marketing from your friends or business colleagues, email marketing is a powerful way of contacting your customers instantaneously.

However, spam filters delete many messages. The reason for this is that many unscrupulous marketers resort to spamming just to get to as much moneyed customers as they can be.

To avoid this, you may need to properly manage your contact list.

How to create a contact list?

Contact list or mailing list may take sometime to develop. Not many people will accept emails without suspecting it to be spam. If these people have good spam filters, your messages could go to trash.

Now, how do you do email marketing without loosing respect as a legitimate marketer and being able to send messages across.

Create the contact list. Start by sending articles to article syndication websites. Send free articles to help people in your niche know about your existence, your expertise, and your products.

Set up a link in the article leading to your website where they can register to receive additional information about your products or about the niche you are an expert of. Offer free newsletter, free report, or free product trial. The word free is a magnet for many people, thus, they will be happy to give their information if they know you are giving something in return.

Once you have enough names in your contact list or mailing list, you can start sending emails to your subscribers.

Why do you need to conduct email marketing?

Business do email marketing for the following reasons:

Enhance relationship with existing customers. It also helps offer new products and services that will induce your customers to buy again.

Send emails to new customers telling them about your products and services and offering to assist them to use your products properly.

Add advertisements of affiliate products to your emails so your customers know you have other products to offer.

Email marketing is a very powerful way to reach your customers easily. Because almost half of internet users check emails often, you are sure that your promotions and offers reach your customers in minutes.

Email marketing will provide you with instant response especially if your offer is good and if your customers trust you and your products.
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