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How to Do a Successful Exhibit

Aug 17, 2007
What makes exhibits successful is who are behind the exhibits. These are the people who are aware of the do's and don'ts in an exhibit.

Some exhibitors tend to be oblivious of the little things that they should consider during their exhibits. These little things actually help a lot in the success of such exhibits.

These following tips will surely make the most of your exhibit:

"Stand up straight"

Stand and do not sit. Always be attentive. Give me that smart look.

"Always smile"

They say smiling makes you younger and it also makes your aura good. If you always bring smiles with you, people will certainly approach you. You should look pleasing to every person that you will be interacting with.

"No drinking, smoking and eating in the exhibit"

Business is business. You did not come to a social gathering.

"Chewing gum is not allowed"

When chewing gum, visitors tend to be distracted that interrupts their concentration that might lead to lost sale.

"Don't be offensive"

Making fun of your visitors will not help the exhibit. Do not offend other people of their race or their gender.

"Have clean hands"

You hands should be always clean. You use your hands in meeting different people; handshaking is one important factor in the business.

"Know what you are really doing"

Conversing with people would bring you to the edge. You should know what you are talking about. The credibility of your company is on the line, so it behooves you to know what you know, know what you don't know and find out where the answers are in between.

"Say so if you don't know"

Do not fool yourself, if you really don't know the answer, search for the answer and tell it to the visitor in the quickest time possible.

"Do eye to eye contact when talking"

Some people don't know how to talk to people. Eye to eye contact means paying attention to the visitor. Remember to look at the badge of the person and use his or her name in you conversation.

"Cell phone in the booth is a big NO NO"

Using your cell phone might be a nuisance in the exhibit. Visitors would be irritated when most of your time is spent with your phone.

"Avoid barricades"

The traffic in your exhibit will increase by 25% if you will leave the center open.

"Do not stack give-aways on tables"

Piling up give-aways on the counters will most likely pull towards you bag-stuffers. It would be much better if you will display limited give-aways to generate interest and avoid the grab-and-run effect.

"Do not utter the words "May I help you?"

Visitors usually respond unlikely when ask such like this. The most common reply you would get is "No, just browsing." It will be more probable to ask your attendees on how they are familiar with your displays or what made him see your product.

"Avoid acting as a security guard"

Do not stand in the exhibit as if looking like a secret service officer protecting the displays. It more congruous to stand 4 feet from your displays to prevent hesitations from your visitors to look at your products.
About the Author
James Monahan is the owner and Senior Editor of
ExhibitSite.com and writes expert
articles about exhibits.
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