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How To Sell To Your Customers Over And Over Again

Jul 3, 2008
Customers are tremendously important to all business owners. Without customers, there would be no income and, subsequently, no business. Individuals that buy things from a company are afterwards more likely to return there to buy again.

Establishing long term relationships with clients is a good practice for companies to adopt. Instead of working hard to always find some new customer, putting forth effort to keep loyal customers coming back will wind up being more financially beneficial in the end.

In order to gain loyal customers, you need to offer a quality product. Customers that find your product to be better than they originally expected will come back looking for more of the same. If you offer a product that is inferior to that available from other sources, however, customers will not see any reason to offer you their business again.

After ensuring that your product is of the highest quality, work to put your company's customer service on the same level. Respond quickly to customers, especially if they have contacted you with complaints. Customers don't care how busy you may be or what other responsibilities you have; they want to receive a timely reply and expect your undivided attention.

In an effort to keep loyal customers aware of your products and services, maintain contact with them on a regular basis. Distributing a monthly newsletter is one way to inform clients of special limited time offers and new items you may be offering. In this way customers that have forgotten to purchase more things from your business because of their own busy schedules will also be reminded to do so.

Speaking of specials, you may also want to consider having a few "customer only" sales each year or offering some other customer only incentive to motivate a repeat purchase. You may also want to send them an occasional freebie that coordinates with an item they already purchased, or an item that you will be launching in the future.

Consider one example. Suppose your company sells day planners and you will soon be releasing a new time management audio. Make a list of which customers have previously bought planners and provide them with a brief report regarding how important time management is that also mentions your new audio. You could boost sales by offering these previous customers a special "pre-launch" price.

Creating a lifetime customer doesn't happen overnight. It is a process that can take time. If you consistently show your appreciation and respect to your customers, you will be well on your way to creating lifetime relationships with them.
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