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Learn To Love Sales, and It's All Sales

Jul 4, 2008
Learning to love sales is one of the home business hints you'll need from the very start.

I often hear small business people say, "I hate sales" or "I'm not a good salesperson." I inwardly cringe when I hear this because what they're really saying is, "I hate making money" and "I'm not good at making money."

The reason people say they hate sales is often based on some negative past experience of a pushy salesperson or perhaps of having been a salesperson who had to meet strict quotas every month.

But here are some home business hints your business can't survive without. Your business will FAIL if you don't get good at selling -- selling your skills, your talents, your experience, your personality, your products and services. There is absolutely nothing wrong with selling -- and if you don't sell, you don't make money, whatever it is you're peddling. These are home business hints everyone can use!

So, remove the "I hate" and "I'm not good at" from your vocabulary. Just stop saying those things, period. Open yourself up to sales training techniques such as what you'd find through Sandler Sales Institute. (I have found their methodologies completely freeing and I've actually learned to come at sales from a whole different and very refreshing angle.)

To get a taste of what Sandler is about, I recommend David Sandler's You Can't Teach a Kid to Ride a Bike at a Seminar : The Sandler Sales Institute's 7-Step System for Successful Selling.

Also refer to the classic sales bible The Greatest Salesman in the World by Og Mandino.

Become a master at discovering what people need -- by listening and asking questions -- and detaching from the outcome of your sales interactions. Make it your intention to leave every interaction having left the customer or prospect with a feeling of respect and admiration for you and your company -- regardless of whether they buy from you or not.

Also devour T. Harv Eker's Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth to see why you might be struggling with sales and money. Harv Eker teaches you how to stop resenting people who pitch their businesses and actually admire people who are good at talking up themselves and their enterprises.

Do anything you can to improve your understanding of sales and remember -- you, as an individual -- are your own greatest company asset. Learn how to position and pitch yourself. Acknowledge your years of experience (in whatever industry, however many years ago) and what you have to offer. And when you do make a sale, indulge yourself in the feeling of success and mastery.
About the Author
After multiple layoffs Kennerly launched her first business in 2001, determined to decide for herself when she would go to work each day, how much vacation she would get and how much money she would make. She now helps others recognize the entrepreneur within and launch their own home businesses. Read her personal advice and tips here .
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