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When to Use Promotional Bags

Jul 7, 2008
Advertising is important to every company. But with the expense of many forms of marketing outweighing their impact on your business, every advertising decision must be made with care. A marketing choice that is both economical and highly effective is the use of promotional materials. When these items are chosen with an eye on quality, usefulness and visibility, they can reach a much wider audience than more costly options such as television and radio advertisements. While there are certain standards when it comes to promotional materials, why not select something different to make your company stand out? Personalized bags are an ideal choice as they are extremely useful as well as being highly visible. The list of the different types of bags available is endless, these can range from the inexpensive plastic carrier bag, to drawstring bags, travel bags, conference bags, garment bags, golf bags, bottle bags to name but a few. This is a promotional item that certainly gets your company name out and about on a constant basis.

While paper printed bags are popular choices for department stores, if you want your promotional bag to be utilized as a long-term advertisement, you would be wise to choose something a bit sturdier. Which types of personalized bags you choose may well depend on how you plan to use them. Branded promotional bags can be printed on both sides so they gain the maximum advantage of being visible no matter which way they are carried. Usually your company logo and name will printed onto the bag to its fullest capacity, taking up most of the area on the bag itself.

Trade Shows

Using printed bags as free handouts at trade shows means that people will use them to carry around other promotional items. The bag, however, will be the visible one, essentially creating walking billboards for the length of the show. While people often use paper in these situations, for roughly the same cost, eco-friendly organic printed bags will last outside once the show is over and when people take them shopping, your advertising pounds are stretched even further. Another wonderful option that can actually cost less than paper is drawstring rucksacks which are commonly used by people on the street.

Conferences & Seminars

Branded bags are perfect items to pass out to conference and seminar attendees. Exhibition bags and totes are higher quality than the items that would be used at trade shows, but are still highly economical. These printed bags are appreciated at seminars because they are so handy. They can be utilized during conferences to keep meeting-specific materials in one location. Since the bags are high quality, they can be used long after the occasion as well.

VIP Gifts

When making choices of gifts for prospective clients or important visitors, personalized bags are an item that is usually well received. Laptop and executive bags make ideal gifts that will be used, potentially on a daily basis.

Clearly, promotional bags are available in a wide variety for almost any foreseeable purpose. As such, they are an ideal choice when determining where to best utilize your marketing budget.
About the Author
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Bags and Branded Bags at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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