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Why Conference Folders Work as Promotional Items

Jul 7, 2008
For those that plan conferences, it can be a daunting task to work on upscale customisation options. Conference attendees often look for the small details throughout the event; the folders, the pens available, the candy on the table and even the arrangement of the rooms. Conference folders are an excellent way to add a special touch to both conferences as well as for corporate presentations.

Conference Tools

Corporations and sponsors are often looking for unique ways to promote their logo or brands throughout a conference. Conference attendees will be exposed to the promotional materials for the duration of the event, and the more exposure that an organisation can gain, the better overall marketing effect that will be felt.

Branded conference folders are an extremely popular promotional aid and there are several different materials and options to choose from. There is the classic PU bound folder which come in a range of colours, for example black, blue, red, green, yellow, pink to name but a few. You could also have a leather conference folder, which is more expensive but in some cases the need for quality is a must. There is also a recycled option where the branded conference folders are made out of hydra bonded material, which gives the look and feel of real leather; these too come in a variety of colours. Most branded conference folders come in A5 or standard A4 sizes and can either be zipped all around to keep documents safe or be foldable.

One of the first things that conference attendees notice is the conference folder that they are given upon arrival. Conference folders often have the materials for the event, a pen loop for their writing utensil and pockets to place handouts. The conference folder is something that is often not only used at the event itself, but is kept afterwards with their reference materials. Conference folders for these reasons make excellent promotional materials, as an organisation's brand image or logo will be viewed throughout the conference and then following the event as the conference attendee will use it as a reference tool.

Your organisation may consider placing your brand image on the front cover, the back cover or in the inside cover of the conference folder. Each of the choices will offer the opportunity for branding and brand recognition.

Presentation Options

In addition to conference folders being an excellent way to brand an organisation at an event, they are also a way to provide a professional image in client and organisational meetings. When your employees go their next client presentation, consider using a promotional folder with your organisation's brand on the front as an added professional touch. Attention to detail is an excellent way to impress both clients and employees in a presentation.

Recruiting Tools

Next time you are attending a career fair or career conference, consider using a promotional folder to brand your organisation and your organisation's image. Providing the conference folder for the initial meeting at a recruiting event will give your organisation additional brand exposure. Also, using notepads and pens that have promotional branding are also excellent ways to gain additional exposure at a recruiting event.
About the Author
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Conference Folders and Branded Conference Folders at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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