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Use the Fun of Confectionery Products to Brand Your Business

Jul 7, 2008
Have you noticed that confectionery products have become a way to creatively express a company's brand name to the consumer? Organisations are constantly looking for innovative ways to brand their image and product offerings. When selecting a promotional concept, cost and effectiveness are two of the most important considerations. Confectionery products offer a fun way to customise your offerings to consumers or clients in a cost effective manner.

Confectionery products are something that almost every consumer loves. Children and adults of all ages love confectionery products. Chocolate, sour flavours, fun shapes, gourmet colours and even products that are unique are available for promotional branding. Also, retro candies have become increasingly popular with the Baby Boomer era, adding a new dimension to the choices for customising confectionery promotional products. With the ability to customise the design, the flavours and even the colours, confectionery promotional products offer a tremendous amount of brand flexibility to promote a corporate image.

The packaging for a variety of sweets comes in many different forms, and most are very adaptable to branding and look very effective. One of the forms of packaging that confectionery comes in are tins. You could have either small round ones called "clik clak" tins with a choice of 11 different coloured tins and 14 different fillings or there are slightly bigger tins available, which hold mints imperials or fruit drops. There are also cereal bars which are offering a healthier alternative to the confectionery promotional market, and again would be great item to have branded with your company logo.

Customised Options

You may select the option to use your company's logo or name on promotional confectionery products by having your company name embedded into the sweet. Or, you may simply choose to use your company's colours; either can prove to be a striking promotional aid. Some confectionery products will print your designs directly onto the candy, while others will customize the packaging. For example, you may choose to brand a container and then place corporate collared candy inside the container. Or, you may decide to print your logo directly onto chocolates in gourmet packaging. No matter which option you select, you will have fun designing what will seem like as an endless selection of promotional confectionery options.

Promotional confectionery products can be used as hand outs at trade shows, as corporate gifts, as a thank you to a new prospect or customer or just as a token of appreciation to a network contact. Be sure to select a few options to try over time, allowing you to see which receive the most favourable response when they are handed out.

Cost Savings

One of the most significant advantages of using promotional confectionery products is that they are extremely economical. You will be able to find confectionery products in almost any price range and almost any size. The most economical way to leverage confectionery products is by purchasing bulk candies to place inside customised containers.

Confectionery products are a fantastic way to promote your organization in a fun, creative fashion. And, who doesn't love confectionery treats!
About the Author
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Confectionery and Branded Confectionery at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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