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Why Printed Mugs Work as Promotional Items

Jul 7, 2008
Every day businesses spend huge sums of money on marketing. But how many of those advertising decisions are effective? One thirty-second television advertisement run nationally would cost many companies their entire annual marketing budget. And though it might be seen by a large number of people, how many of them would even remember it by the next day? There has to be a better way.

In recent years, numerous companies have discovered the effectiveness of promotional items. Depending on the type of business you are in, these items can be given away or even sold. Coffee houses make a significant profit selling all sorts of printed coffee mugs. But even a business that has nothing to do with hot beverages can certainly benefit from taking onboard the idea from them.

A branded mug whether it is made from china or plastic, is definitely up there with regard to promotional items that are an inexpensive and effective way to promote your company name and logo. A branded mug is very useful, everyone has to have tea or coffee break at some point, and in some factories for example a branded mug could be required in their hundreds maybe thousands. Promotional mugs take advantage of this fact and can be used as advertising for any type of business. Every time a customer pours a drink into a branded mug with your company's name and logo on, your advertising pounds are working for you. In the home, the mug is a repeated reminder of your business. And if used at work or on the street, a printed mug spreads word of your company to other people as well. If you want a promotional item that is useful and relatively inexpensive then a branded mug is an excellent choice to make.

The wide array of personalized mugs available makes them ideal for a wide variety of promotions. Inexpensive plastic or earthenware printed mugs are perfect for package promotions (in which the mug is given away with the purchase of another item) or as free hand-outs at trade shows. Higher quality glass or china personalized mugs are wonderful items to distribute at business conferences and seminars. These mugs, along with the wide range of travel mugs available also make nice gifts for prospective clients or employees who have gone above and beyond their duties. If you have a business where personalized mugs can be sold, be sure to price them according to quality.

In fact, no matter how you choose to distribute the promotional mugs, quality should not be ignored. Your promotional material, just like any other advertisement, reflects your business. Be sure to choose sturdy materials as well as using professionally designed layouts in attractive, stimulating colours so that your logo is shown to its best advantage and the printed mug is visibly of incredibly high quality. Taking these simple steps can help to ensure that your decision to use promotional mugs for advertising is one that will benefit your business for a long time to come.
About the Author
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Mugs and Branded Mugs at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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