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Ethical and Unethical Sides of Mass Email Marketing

Jul 9, 2008
Most online merchants seep into the business more primarily because they enjoy the pleasurable amount of income which they are able to generate in the business. However, they most of the times forget all about the good usage of the trade and settle more for focusing on the tricks that they can come up with to lure more visitors for their websites.

This is already the real scenario in today's current email marketing world. There is no doubt to the power of the internet in providing great opportunities for vendors in showcasing their offered services and products but then the often use of the abusive mediums has tagged the cyberspace with a negative reputation.

Mass email marketing is a commercial function that benefits businesses and the consumers provided that the tool for communication is used in the proper manner. There is no point questioning the firms and people who've committed to grievous actions in the use of such medium.

That is why we have what is known as the spam email. It is for this sole reason that the mass email marketing has been conceptualized bad rather than good. But then, mass email marketing is not all about being appalling. Let us give benefit to the doubt. Let us then look closely at the ethical and unethical sides of mass email marketing.

A Look at Ethical Mass Email Marketing

Despite all the ghastly presence of spam emails all over the internet, there is still what is recognized as ethical mass email marketing. What is it really about? By ethical mass email marketing, it is meant that the email messages are only sent by the company to the addresses of those individuals who are current customers or have been at some point in time clients of the firm. Basically, the recipients are the people who have requested for the processing of some relevant information.

It is ethical mass email marketing when the email messages are not sent regularly to the extent of flooding the inboxes of these customers. It is always better to opt for the permission-based email marketing so the messages are only disseminated to the people who have actually requested for the details on particular services or products. Moreover, ethical mass email marketing is all about respecting the privacy and valuing the reputation which they get to impose on their leads.

Digging into Unethical Mass Email Marketing

On the contrary, unethical mass email marketing is all about sending numerous messages to several addresses to the point of annoying these potential clients. The usual case is that these people do not really intend to avail of any of the products or services up for sale by any company. The very typical type of unethical mass email marketing is through disseminating spam or junk email messages. People who tend to receive these messages ultimately get annoyed in having to delete several messages of the same kind.

The Role of Spam Messages

The senders of the spam emails may not recognize the fact that they are the ones who are pulling their businesses down. They are not at all creating awareness to the customers but they are just increasing the number of people who are harboring grudges against them. There are websites that crawl the emails of people and in turn they send these addresses to the companies that are fond of distributing junk emails. Doing so is not only bad but also immoral.

It is just very unjust for those companies which deal with an online business because their mass email marketing scheme may at times be branded to be terrible However, people should closely look at all the possibilities before they render their judgment.
About the Author
Daegan Smith Is And Expert Online Marketer
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