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Start Repurposing Your Recorded Teleseminars with this Simple Online Marketing Strategy

Jul 9, 2008
If you host teleseminars, you are loosing money if you don't have the recordings transcribed and repurposed into marketing materials and products.

Transcription is the conversion to text format. This is a very important step in an online marketing strategy. It is a way to take what you've recorded and brought it into a completely different medium.

I do not suggest doing this yourself. You can have an assistant do it if they're familiar with this work. I suggest hiring a professional. It may seem pricey at first, but they can have it done in a couple days.

The main thing is that you want to find a transcriptionist who is familiar with teleseminars and can edit out your speech blemishes.

Another thing to look for is someone who can convert your teleseminar into an ebook. That's something you can sell or give away on your site. It adds value. An ebook is a book in PDF format. If you deliver an hour-long teleseminar, it will be quite a few pages. If they format it right, it will be very flashy. It will add a lot of value to that recorded element you're selling or giving away.

Here's the most important thing. This doesn't need to be something that your transcriptionist does. It's something that someone on your team can do or you can do, if you have the time. You can harvest articles from your transcribed teleseminar.

Each teleseminar you record will be several pages long. You can find larger topics for each of those. You selected five to seven big ideas. Each one of those can usually be an article. There may be a little formatting you'll need to do because you were just talking. You want to implement. You don't need to necessarily make it perfect.

Each of those articles can be submitted to article portals online. This is one of the best ways to draw traffic to your site. Each of the big ideas is one article.

Here's another tip if you're using someone to edit your audio. It isn't always necessary, but sometimes it is if you want to create an information product. You'll want to have the audio transcribed first then highlight the portions you want deleted and send it to your audio editor.

The transcription can then be presented as a standalone or episodic element that you will re-purpose. When you submit articles they can be episodic. They can refer to Step 1 or Step 2.

It's not always bad if it seems incomplete to have one article. You can refer people back to your site to find the others. You can say, "This is Step 1 of 5 in this series. Go to this site for the total." You're driving traffic to yourself. You're teasing them with information.

As long as your information is good, even if it doesn't make sense completely to give them one tip at a time, it will drive them back to the site. That is called "cognitive dissidence." You're giving them a little information, but not enough for them to be satisfied. You give them the solution by going back to your site.

Another important thing is to have your URL in the resource box. Most of the article portals do not allow you to have the URL in the actual text of the article. You need to make sure you have it formatted correctly in the resource box.

The URL you send them to should not necessarily be your branding site. It should be a squeeze or opt-in page where they can subscribe. The bait for the squeeze page can just be the entire audio and ebook of the same presentation.

The great thing about that is you give them a little piece of information. If they read it and went to your site, you already know they're interested. If you give them the full article or the fully transcribed audio and the audio itself, you know that they will be interested. They will not feel cheated because they will get the whole thing.

The articles are usually 200 to 600 words long. The article portal sites are basically archived articles. People can republish those articles as long as they include the resource link.

It is really important that you allow people to do this. These people could be bloggers, publishers of ezines or print newsletters, or just doing research.

It's a huge place where people can select free or cheap content to put on their website or ezine. A lot of people look for this because they don't necessarily want to be the ones creating the content.

It's also a great way to increase your search engine optimization because there is so much more content out there that's getting spidered with your name and keywords in it. It's an inexpensive way to gain web traffic and credibility.

Most of the sites are free. Obviously, you have to pay for labor to do that. It usually takes a couple of hours to submit to most of the important ones. You can do it yourself, but your time is valuable, so you don't necessarily want to do that.

Another thing to consider is a press release. Sometimes when you are speaking, you might not actually have something that you're able to publish to a press release, but they're great for attaining media attention as well as traffic. Some of these articles will be able to be formatted and repurposed as a press release.

Another thing is an ezine, which is an episodic monthly, bi-weekly or weekly publication that is sent out via email. It's a great place to repurpose the articles that you've already written. You can include a personal note, resource or link, but that article can be the content that you include in the ezine. You don't necessarily have to be creating more content each time.
About the Author
Caleb Scoville helps consultants, trainers, coaches and service professionals, multiply their impact with information products and audio and video online marketing strategies.

Find out the 5 simple steps to turn one hour into a successful marketing plan at www.northbankaudio.com/teleclass
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