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Contests And Giveaways Bring Business

Jul 12, 2008
One way to attract extra traffic to your website is through having a contest or giveaway. Although it is true that a large portion of the new visitors you receive may just come looking to get something for free, there will create lots of good publicity that is beneficial.

You can get very creative and have a lot of fun with this idea. Take a look at your website as well as the products and services you offer and think about what your target market might consider fun.

If your website is devoted to parenting issues, you could hold a contest where entrants describe their funniest parenting mishap or the most embarrassing thing their children said in public, etc.

Contests can also be used in conjunction with the release of a new product. Suppose you had a website for busy women which offers tips on how to manage time better and that you were preparing to present a new product that discusses what to do to make it through the holidays. A possible contest that you could hold is asking for funniest Thanksgiving food disasters or best tip for holiday shopping time-saving.

When it comes to finding prizes for your contests, you can offer up your own products or services, or you can solicit prizes from other website owners. The latter can be a win-win situation, as the prizes will not cost you anything and the person donating the prize will also get exposure (just be sure to mention on the contest page who donated the prize).

For the less creative, simply asking for visitors to submit their personal information and holding a giveaway choosing a random winner from the submissions is still a great idea. You can use the same system for prizes that was outlined in the previous paragraph.

Giveaways can be used to keep customers coming back for more from your business. In a service based business like graphic design, you could allow customers that have paid for your services to fill out a giveaway form each time they do so and offer a monthly prize. This might be added incentive for customers to return in an attempt to win your monthly prizes.

To be successful, you'll want to promote your contest as much as possible. You'll want to send a notice to your mailing list as well as putting information about the contest on the main page of your website and blog. If you offer a podcast, make sure you mention it to your listeners.

A large number of other sites will allow you to advertise your contest with them as well. Google "contest submission sites" to get a hold of some good possibilities. Press releases can also be well utilized to stimulate interest for your event.

Giveaways and contests can boost the amount of traffic your website receives, greatly benefiting your business. As you use them, think about the results and how you can adjust your ideas in an attempt to match your customers' interests as well as possible.
About the Author
Is your internet business struggling along because you don't have enough time in the day? Maybe it's time to start working on your business instead of in it. Visit http://www.netmarketingchaos.com for helpful insights into running a successful internet business.
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