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An Easy Way to Serve Spanish Customers in Their Native Language

Jul 13, 2008
On everything from groceries to electronics, multi-language instruction labels attest to the rise of Spanish-speaking consumers in American society. Spanish holds a pretty strong place in the world language arena as well. For example, out of more than 5,000 languages, Spanish ranks third for having the highest number of speakers. As a result, Spanish is playing an ever increasing role in business, media and advertising. And, seeing the need for a new skill in the workforce, a higher number of college students are flocking to learn the language.

Unfortunately, companies can't afford to wait for a new generation of college students to serve the Spanish-speaking customers that they have today. That's why several companies, large and small, have started outsourcing their Spanish customer service to a Spanish call center.

Communication has always been at the heart of understanding and serving customers. If your employees don't speak the same language as your customers, communication obviously becomes a difficult or even impossible task. That is why is makes sense to hire a professional Spanish speaking call center. On the other hand, an external call center needs to meet several criteria before you turn your company's reputation and a whole group of valuable customers over to their care.

Personally, before I would hire an external call center to take on so much responsibility, I would need to know that they were reliable, experienced and capable of providing all the services that I need. For example, depending on the business you run, those Spanish call center services might need to provide anything from customer care to order processing, lead capture, surveys, call traffic overflow, technical support, sales campaign management, appointment scheduling, customer retention, and a help desk.

If you do find a company that can accomplish all these tasks, the next step is to ask about their facilities, the number of customers they serve, and to do some research on their reputation. Good companies often have a plethora of referrals or testimonials on their side and maybe even some awards for customer service too.

Another thing you need to have is good communication lines between your company and the external call center. This means that the telecommunications company needs to be able to communicate with English speakers as well as they can communication with Spanish speakers. Otherwise, you will be experiencing the same kind of frustration you are trying to spare your customers and employees by hiring an external call center.
About the Author
Anexa (http://www.anexatel.com/) provides a wide array of Spanish call center services for the clients that rely on their facilities. With more than 90% of their employees college-educated and well-trained, Anexa employees are reliable and experienced. The author, Art Gib, is a freelance writer.
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