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What to Do After Driving Traffic to Web Site

Jul 13, 2008
Getting website traffic is one thing, but knowing how to use that traffic is an entirely different thing. There are many ways that you can drive traffic to your website. However, after getting the traffic there, what you do next after driving traffic to web site is very important. Firstly, to get traffic to a site, you have many options:

* Buy Traffic - This is where you pay for traffic and that traffic is directed to your website. Now, these could be in large numbers, but the problem here is that this traffic is not targeted, in fact, in most cases; they are not even interested in what you have to offer.

* Focus on Keyword Optimization - Optimize your website for the best keywords searched on the Internet for your website, business, and products.

* Use other methods - Such as, optimized articles, advertisements, forums and so on.

Getting traffic is not always hard; it is what you do with that traffic that you need to focus on. What strategies do you have in place to turn your traffic into buyers? You need to ask yourself, what strategies do I have to turn my traffic into repeat buyers?

One thing you need to remember in this world is that people enjoy getting stuff for free. So, why not offer your visitors the opportunity to sign up for a free report, eBook, or product? Offering free products is a great way to get your visitors hooked. When they sign up to receive your free offering, you will be able to get their mailing addresses. In other words, they are signing up to be on your mailing list at the same time.

What does this mean for you? Well, it could mean two things. Firstly, if you are offering a free product that is useful, informative, and solves a problem, then you are turning this traffic into potential customers. This is your eventual goal right? You want to make your visitors buyers. Of course, anything else that helps you do that is a bonus.

The second thing you want to do is turn your visitors into repeat buyers. How? Well, remember that mailing list of yours? This list can be used to let your visitors know about the different sales, promotions, new products, or events regarding your business. This turns visitors and buyers into repeat buyers. What could be better than this?

Even if you do not have anything free to offer, this is the best way to get what you want in the end. Also, you could still set up something new on your website to start building a mailing list. Every website should have a spot for people to sign up and receive a newsletter or special offers. If you do not include this, you could be missing out on a lot.

It is a proven fact that most visitors do not make a purchase on their first visit. If you are not getting their email addresses or enticing them in some other way, you could be missing out on potential sales. People need coaxing and they need to feel comfortable with a product before purchasing them. So, if you are sending letters out to everyone on your mailing list, completed with helpful information, tips, and products, you will eventually be able to sell them what you have on offer.
About the Author
Pieter van der Gulik is an authority on Web Traffic Sales Conversion providing valuable advice at http://www.ReturnOnTraffic.com where you can learn more about Internet Web Site Marketing . Click Here to gain access to FREE Online Marketing Success software and his FREE landing page optimization whitepaper.
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