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Promotional Culinary Items - a Cut Above the Rest

Jul 13, 2008
Even though most of the promotional items that people think about are either an item that you wear or something that you use in the office, companies have been expanding their promotional items to include items that are culinary related.

There are some advantages to having promotional culinary items as opposed to offering promotional items that are only used in the office.

1. They are an item that will be used.

Unlike some promotional items, when you give people promotional culinary items, you can be certain that they are going to be used. Give someone a nice cutlery set or a pasta set, and they are going to use it when they are cooking.

2. Promotional culinary items will be seen

When you have promotional items, they are only as good as the amount of exposure they get. If people don't see the branded culinary items that you are using to promote your company or your organisation, you won't get any exposure and your advertising money will be wasted. Branded culinary items are something that will be used a few times a week and they are going to be seen.

Another reason that branded culinary items are good for promotional purposes is that they can be promoted almost everywhere. Let's take a look at some of the ways that culinary items can be promoted.

1. Conventions and Expos

While everyone else is giving out the usual pens, pencils and t-shirts, why not hand out some of your company's promotional culinary items? It will help your company to stand out from the crowd and may make people interested in staying and hearing what you have to say.

2. Offer them for fundraisers

If one of your items is a nicely branded cutlery set or something like that, they can be used for an organisation's fundraiser. It will help the organisation get the money that it needs, it will help your company get exposure, and it can be written off as a business expense.

3. Give them out at company functions

Items like promotional cutlery are great to use for raffle and door prizes. People often bring their families to those functions and most households can use more culinary items, especially knives and flatware and such like.

Culinary promotional items are a refreshing change to the usual promotional items that companies give away. They have the qualities that are important for a promotional item to have:

They are useful
They are an item that is visible
They make a company stand out by handing them out

Promoting your company or organisation with culinary items is a good idea and it will help you stand out from all the rest. In the business world, it's the businesses and organisations that set themselves apart from the rest that get noticed and have people come to find out more.

This is something that is new, something that is different, and is a promising way to get the word out and about with your company name and logo on it.
About the Author
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Culinary and Branded Culinary at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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