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Email Marketing Solution: The Smarts of Sole-Proprietorship

Jul 13, 2008
As a sole proprietor business owner, chances are you're so busy you haven't even had time to think about tools like an email marketing solution. Managing your own small business means managing every role within your organization, which can be quite trying. Finding efficient methods of distributing one's task becomes a necessity for the success of the venture.

One of the most important aspects of any venture is a "client base". For a one-man operation, securing "past clients" as "present clients" and, of course, "future clients" requires a great degree of organization and personal effort. An email marketing solution is central in reducing costs and organizational hassles, while maintaining customers on a long term basis. Therefore, adopting an email marketing solution is a highly effective sole-proprietor's business solution.

Reducing overheads ensures your small business can compete with much larger organizations, within the same industry, at a much lower operating cost. An email marketing solution reduces the costs of reaching one's customers and yields an impressive return on investment (ROI). Other forms of media will charge exponentially more for an audience that is hopefully your target customer. An email marketing program directly targets YOUR customers at a price difference that is gargantuan in comparison.

Using an Email marketing solution makes organizational tasks much easier. An email marketing solution have tracking capabilities that show the sender their customers' "clicks", "forwards", and "opens" in real-time with easy to follow reports. This information gives the sole proprietor statistics on who is opening your email marketing solution campaign, when, how often and if they are sending it on to other interested customers - all provided at a glance.

As a sole-proprietor, you need to be constantly reminding your customers why they have chosen your operation over a larger one. You need to be reviewing your special offers, products and services and holding that coveted real-estate in the back of their minds. Email marketing establishes that position by directly confirming with customers how much they are valued, and why your customers value your organization and your personal touch.

With billing, filing, importing, exporting, outsourcing and accounting on your mind, as a sole-proprietor you cannot afford letting your past, present and future clients slip through the cracks. An email marketing solution reduces the stress, sweat and headaches of wearing multiple hats to keep costs down. Keeping track of your clients and allowing you to gain a deeper, more comprehensive account of who your customers are makes your approach more professional and knowledgeable. It also reminds them that you are in their hearts and minds for a good reason. An email marketing solution is the optimal answer for the smart sole proprietor.
About the Author
Robert Burko is the President of Elite Email, the complete email marketing solution package used by small, medium and large organizations around the world. You can deploy a comprehensive email marketing solution for your sole-proprietorship business with a no risk free trial. Start harnessing the power of email marketing today!
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