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Using Ballpens to Promote Your Business

Jul 13, 2008
When someone thinks of promotional items, one of the first things that comes to the person's mind is promotional ballpens. Printed ballpens are a good choice for a promotional item because they are inexpensive, they can be bought in large quantities, and they are something that you know everyone will use on a regular basis.

There are several places and ways that you can use printed ballpens in order to promote your business and gain a lot of exposure for you and your business. These suggestions are listed below.

1. Conventions

One of the premier places that you can hand out your branded ballpens with your company name and logo on them is at a convention. One thing that you will be assured of is that a convention will have a lot of people visiting. Conventions are a good place to gain exposure for your company and any products that you have.

Conventions are a great way to reach people who you may not have any contact with otherwise. Simply hand out promotional ballpens with your company phone number, email address, and other information to those who visit your table at a convention, and you will find you have more customers than you might have expected.

2. Customers

When you are dealing with customers one on one, it's always a good idea to give them a promotional ballpen so that they remember you. A good example would be colleges visiting a high school. When students go to the separate tables that represent the colleges, they are given a lot of information. They may toss out the papers and flyers that the college recruiters give them, but branded ballpens are something that they can use.

If you go into a bank or another large business, you can often find promotional ballpens there as well. Those who own the business want people to remember their business and their services when they leave, so they keep them out and available.

3. Mailings

Branded ballpens are also often used to promote a new business in town or a new real estate agent. They are handy because are inexpensive both to buy and to send out in the mail. People can't take advantage of a new service or a new business if they don't know that it is there for your convenience.

When a mailer is sent out with only a flyer, they are often tossed out without a second thought. But people enjoy getting something that they can use.

As you can see, printed ballpens are a great way to promote your business in lots of different ways. They are good to give out when you go to conventions, they are great to give out to customers so that you are remembered, and they are an inexpensive and efficient addition to the mailers that are sent out to potential customers.

Customers appreciate it when their needs are taken into consideration. Promotional ballpens show your customers and potential customers that you are interested in giving them something useful instead of just telling them about your business.
About the Author
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Ballpens and Branded Ballpens at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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