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Promotional Rollerballs - A Cut Above the Ballpoint

Jul 13, 2008
In today's advertising world, there are plenty of choices when it comes to what type of promotional items to offer the customers. One of the staples of promotional advertising is the promotional pen.

There are the regular ballpoint pens, but a lot of people have found that they are lacking when it comes to smooth writing and the quality of the writing that they do. So, instead of going with ballpoint pens, more companies are turning to branded rollerballs.

What are the advantages of printed rollerballs over a regular ballpoint pen?

1. They write more smoothly

When you are in the business world, it's important to make a good impression. When you are writing with a ballpoint pen, you have to put a lot of pressure on the paper in order to write. This can cause unsightly ink spots and small holes in the paper.

But with rollerballs, the ink flows out evenly and nicely. With just a slight touch to the paper, you are writing with smooth, flowing strokes.

2. They are more presentable

Rollerballs are pens that are a bit fancier than the usual ballpoint pen. When you take a look at the selection of branded pens that are available, you will find that rollerballs are a bit fancier and more elegant as opposed to ballpoint pens.

3. They are a step above ballpoint pens

When someone gives out ballpoint pens, it can make the customer feel like they aren't worth the extra expense of a good branded pen. When they are offered branded rollerballs, they may be more inclined to deal with that company. A better branded pen tells the customer that the company is in better financial standing.

Branded rollerballs make good:

Welcome presents to new employees
Promotional gifts to hand out at trade shows
Items to put in informational packets about the company
Items to hand out before the kids go back to school

Rollerballs are a promotional pen that stand out from other pens that people give out as promotional items. Promotional rollerballs offer people a quality pen and writing experience.

It's amazing how much difference your choice of promotional pen can make, but promotional items can tell a lot about a company. They let the customers know how much a company cares about their image and how much they value their employees.

When the time comes to order promotional pens, take a look at the different kinds of pens before you are making your decision. Try and picture yourself as a customer who has been given that branded rollerball pen. What do you think of it? Are you impressed or discouraged?

After you have evaluated the promotional rollerball pen from a customer's point of view, make your decision based on that. Too many companies tend to jump in and make a decision without thinking about who and what is really important - the customer and their opinions. When we take that into consideration, the choices seem to come easier.

Everything becomes clear when we remove the money factor.
About the Author
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Rollerballs and Branded Rollerballs at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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