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Promotional Sunglasses - Perfect Accessory For a Bright Future

Jul 13, 2008
There is a song about a future being so bright that the singer has to wear shades. And when you offer a promotional item such as sunglasses, you will find a brighter future for you and your company as well. Go out on any sunny day and you will find many people wearing sunglasses. Why shouldn't they be wearing sunglasses with your company logo on it?

Let's face it - sunglasses can be expensive to buy, but they are something that is important to have. So when people have the opportunity to get a free pair of sunglasses, they don't usually care about what is printed on them or what they look like.

The following are some ways to market your sunglasses and get the word about your company out at the same time.

1. Trade shows and conventions

When you are getting ready to go to a trade show or convention, make sure you pack a lot of promotional sunglasses. Trade shows and conventions are usually very crowded with men, women, and children. And they all will be happy to get one of your free pairs of sunglasses.

2. Picnics

If you have a company picnic, offer everyone a nice pair of sunglasses to wear so that they keep their eyes nice and comfortable throughout the day.

3. Fun packs for kids

If you are aiming your marketing towards kids, make them up a fun pack with sunglasses as one of the items. Kids don't care if there is a company logo printed on them. They just enjoy getting free stuff.

Sunglasses are an inexpensive and fun way to get the information about your company out. Here are some suggestions for promotional sunglasses:

1. Order a variety of promotional sunglasses colours

People like to have a variety of colours to choose from. Order colours that are fun, such as fluorescent colours, as well as the normal colours such as blue and brown. Kids are going to love the really cool colours and wear them everywhere they go.

2. Order a variety of promotional sunglasses sizes

Make sure that you have sizes for anyone who would like them - for kids as well as adults. If they fit, people will wear them without thinking twice. But if the sunglasses won't fit, they will more than likely end up in the rubbish bin.

3. Order more than one promotional sunglasses style

If it's possible, order more than one style of promotional sunglasses. This will give people a choice if you offer your sunglasses for sale instead of just as a free item.

When it comes to promotional items that are fun and useful, sunglasses are one that tops the list. They are something that everyone can use and with some planning, your sunglasses are going to do what you intend for them to do. They are going to get the word out about your company and before long you are going to have a marketing strategy that earns you a lot on your return.
About the Author
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Sunglasses and Branded Sunglasses at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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