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Linking For Traffic - Deep Linking Strategies Revealed

Aug 17, 2007
Linking is one of the key ingredients to getting targeted traffic to your website while also increasing your page rank and popularity. Linking is a process of attaining direct links from other websites back to your own. Linking comes in two basic forms, reciprocal and non-reciprocal links. In this article I will begin with non-reciprocal linking methods as they are the easiest to start with as a beginner.

Marketers use a variety of different methods to achieve non-reciprocal links back to their websites. One of the most used and prominent methods for beginners is submitting to link directories. There are hundreds of link directories out there that webmasters can submit their websites to. If this interests you, I have put together a large list which you can access through my blog in the 'Free Stuff' section at my blog, Adam Beazley's Traffic and Promotion Blog.

Another method of gaining direct non-reciprocal links to your website is by posting in forums with your website URL as your signature tag. If done correctly you can get a huge amount of targeted traffic from this method. It is recommended that you choose forums which have similar topics to that of your website. The actual content within your post has everything to do with the amount of traffic which comes from that post. What I mean is that you need to seriously answer the posted question and sound as knowledgeable about the topic as you can, without actively advertising your website. People will recognize you as an authority and check out your signature tag. Another positive outcome of answering post is that most public forums get spidered by Google and other search engines and your 'good' answer can be shown as a search result for similar queries.

Article Syndication is another method of creating non-reciprocating links which point back to your website. In the publishing world, webmasters are always seeking out quality content, filled with keywords that pertain to their website. This is where you as the author come in; if you write a great article, it could be picked up by numerous webmasters who will post it on their websites. This article will have an author bio box attached to it, where you will have you name and website URL along with a disclaimer stating that the article is free to use as long as the bio box stays in tact. This is common courtesy among webmasters and your link will be visible on a website within an article that presents you as an authority on a particular subject. This will result in good quality traffic coming from interested readers who now trust you because to just gave them a great read full of golden nuggets.

Now I am going to talk about reciprocal linking which is a great form of creating targeted traffic. Unlike submitting to link directories, reciprocal linking is a lot more work. This work of course has its rewards in targeted pre-sold traffic. When I say pre-sold I am referring to the state of mind of the individual clicking on your link from another site of like content. Think about how you find websites how often do you just Google and click on the first site you see and that website is exact thing you are looking for. Never, you find a site which leads you to another site which leads you to another and so on, until you find exactly what you are looking for. Also, throughout that process of searching websites you have been educated and gradually pushed to make a purchase. That is why I say the traffic is pre-sold, in other words you have high quality, ready to buy visitors which is exactly what you want.

With all of that in mind you must be picky about which websites you share a reciprocal link with. Ideally you will want to find websites with very similar content and a much higher Page Rank than you have.

You can find out a websites page rank by using the 'Google Toolbar'. Once you find your target website you will need to craft a good email and ask for a reciprocal link. Now keep in mind that you will need to not only ask politely, but have something to offer, weather it be a free e-book, some scripts, a featured article. You have to make the offer so enticing that the webmaster won't mind manually adding you to his/her link page. You will also need to include a direct link to your own link page where you entered that websites link. Be sure to have their link up and ready before sending the email as they will check for your reciprocal link. Also, be sure that your link page is one click away from your home page, meaning that the visitor should only have to click one button/link on your home page to get to your link page.

Anything you can do to make your link page better, do it, it will help you get that reciprocal link that you are after. I would suggest that you post articles or live RSS feeds to your link page to add content and make it more search engine friendly. You can also use scripts which allow other visitors to make comments about the links that you have listed, this will make your link page that much more desirable. The main thing to remember when asking for a reciprocal link is to put yourself in that webmasters shoes, and think what would I want in exchange for a link to a lower ranked website. He/she has the upper hand, so you need to make a convincing argument.

Linking is a crucial part of any search engine optimization campaign. Even though it is not the end all answer for getting a top ranking, these processes can and will get you quality targeted traffic, which is what you're really after anyway, right? So find a good list of link directories like the one found on my blog and get to work.
About the Author
Adam Beazley - The Web Marketeer

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