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Can Safelists Help Build Your Business?

Jul 14, 2008
The first thing you learn about Internet Marketing is that spam is a giant no-no. It can get you banned, fined, and in more trouble than you ever imagined. Because of that, literally millions of people have turned to safelists. These are gigantic lists of people who have told someone (anyone) that it is okay to send them some information about something. They turn out to be huge exchanges of spam among people who don't read them.

Just to see how they work in general, as an experiment for myself, and to see if they lived up to the promise of driving traffic to my sites, I set myself up with four safelists: Croc-Ads, GlobalSafelist, Herculist, and ListDotCom. I randomly picked these from the hundreds (or maybe thousands) out there. For all of them, I entered the required information for my own email, along with a zippy headline and content. I viewed these emails going to millions of empty email boxes, finding their way to an eagerly awaiting business opportunity seeker, jumping out at them and demanding a click.

Instead, my own mailbox was filled to the brim with emails. I got over fifty the first hour, about one a minute. I had over two hundred by the time I logged off for the day. By the end of the week, I was getting over SIX HUNDRED emails every day day, all promising me that I could make the most money for the least effort. Think about that for a minute. Six hundred emails a day. That's about one every two minutes 24/7. I don't even scan through them anymore. I just select all and delete.

So, if you really think you have to use one, here is my advice on safelists:

1. Create a phantom email account first. Gmail seems to work the best, as it can easily handle the volume. Just make sure you have a place separate from your regular email box.

2. Start with only one safe list. In a few days your inbox volume will level out. You might want to add one after that, but if you begin with six hundred emails a day like I did, you won't get to more than a few of them anyway. You will spend more time deleting them than reading them.

3. Track your results for a specified period of time. If your website is not getting more traffic, cancel your subscription and move on to other methods of hit generation.

My conclusion, based on first hand experience, is that there are far more effective ways to drive traffic than safelists. They might have been a good idea a few years ago, but for now, they offer no way to stand out from the other 599 emails.
About the Author
Before you spend too many hours and too many dollars surfingthe Internet for resources to build your business, check out Jack Beddall's The Online Resource Site . If you are looking for multiple streams of income, SpiderWeb Marketing seems to work very well.
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