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Safelists -- Can Safelists Help Build Your Business?

Jul 15, 2008
The first thing you learn about Internet Marketing is that spam is a giant no-no. It can get you banned, fined, and in more trouble than you ever imagined. Because of that, literally millions of people have turned to safelists. These are gigantic lists of people who have told someone (anyone) that it is okay to send them some information about something. They turn out to be huge exchanges of spam among people who don't read them.

As an experiment for myself, just to see how they work in general, and to see if they do drive traffic to my sites as promised, I set myself up with four safelists: ListDotCom, Herculist, GlobalSafelist, and Croc-Ads. I picked these randomly from the hundreds (or maybe thousands) available. For all four, I entered the required information for my own email, along with a zippy headline and content. I pictured this going to millions of email boxes, finding its way to an eagerly awaiting biz opp seeker, standing out from the two or three others which safely made their way there.

Instead, I found my own mailbox inundated with emails. Over fifty the first hour. Two hundred by the end of the day. A week later, I was averaging over SIX HUNDRED emails a day, all promising me the Promised Land. Think about that for a minute. I get over six hundred emails a day. I don't even scan through them anymore looking for the latest and greatest.

Here then, is my advice on safelists: (if you really think you have to use one)

1. Create a phantom email account first. Gmail seems to work the best, as it can easily handle the volume. Just make sure you have a place separate from your regular email box.

2. Start with only one safe list. In a few days your inbox volume will level out. You might want to add one after that, but if you begin with six hundred emails a day like I did, you won't get to more than a few of them anyway. You will spend more time deleting them than reading them.

3. Track your results for a specified period of time. If your website is not getting more traffic, cancel your subscription and move on to other methods of hit generation.

My conclusion, based on first hand experience, is that there are far more effective ways to drive traffic than safelists. They might have been a good idea a few years ago, but for now, they offer no way to stand out from the other 599 emails.
About the Author
Before you spend too much time and too many dollars searching the web for resources to build your business, check out Jack Beddall's The Online Resource Site . If you are looking for multiple streams of income, SpiderWeb Marketing seems to work very well.
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