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How To Find The Perfect Email Marketing Solution

Jul 15, 2008
To employ email marketing solution is one of the easiest marketing strategies to put into place when you are first starting out. In fact, there are some companies who spend over a billion dollars just in email marketing along. There are a number of different email marketing solutions that can help you to increase your traffic through the use of email marketing and targeted mailings.

The first thing to know is that email marketing solutions usually involve the use of a campaign. This is similar to the sales catalogs you get in the mail every week. They are sending out a marketing campaign that contains information for that week. The same goes for email marketing as with direct regular paper mail.

If you are looking at email marketing solutions then you have probably come across an email marketing service. There are three categories that these services will fall into. These will be High, Mid and Off the shelf.

High end services will focus and even specialize on email marketing. They offer complex marketing technologies and have the capability to do both online and offline marketing strategies to large numbers of clients.

Mid ranged solutions are going to deal mainly with small to medium sized businesses that have the need for more advanced marketing than the majority of smaller businesses, that are comfortable with outsourcing and that need customized solutions.

Off the shelf, email marketing solutions are ideal for small businesses that plan to allot their own resources to marketing. They offer things like the basics in tracking, reporting, list management and personalized HTML emails.

No matter what level of service an email marketing solutions company offers, they are going to have their own set of criteria. This is why it is important to be able to find a email marketing company that is going to be the best fit for your company. The first thing to do is to determine what exactly your company's needs are when it comes to email marketing. Then make a list of companies that offer the services you are looking for.

Once you have completed this list, consider the advantages and disadvantages of each one of the services. For example, price, quality and advanced features for growth potential. While you may be tempted to go with something lower priced, remember that you will probably have greater growth potential with companies that are more expensive and will probably earn the money back during your marketing campaigns.

Email marketing solutions can be an excellent way to take care of some of the specialized information that is necessary for finding out if a campaign is working for you. These are things like tracking, writing content so that it expresses your message in a way that encourages people to want to visit your website.

Email marketing is not just about creating sales but generating traffic as well. For smaller businesses, you may not require much in terms of email marketing services. However, as your business grows you may want more to assist you in managing your campaigns.
About the Author
Roy Chan is a business consultant and has provided business advices since 2004. To subscribe his 7 day email mastery course and an email software valued $37
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