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Get Soft and Mushy With Your Audience With Promotional Soft Toys

Jul 15, 2008
Increase your promotional visibility by DRAWING CONSUMERS THROUGH CUSTOMISED SOFT TOYS

There are a lot of ways to promote an item to get the company exposed, and for them to get known, a variety of ways are created just to attract their target consumers. Yes, to know your "target" consumers is an important factor to be familiar with in advertising. You need to know on to whom you are selling your products so that it would be easy for you to know on how to get your customers aware that you are selling something. And as most of us know, the ones that are easily attracted to advertisements, commercials and promotions are kids with ages ranging from five onwards. Once they understood the advertisement, they are the ones who will tell their parents what they want to eat, drink, or play with. So if you're selling products in lined with children, why not customize soft/ stuffed toys with your label on it? You can use it as giveaways or a freebie when they purchase one of your products.

But first, you need to put up a design that will easily catch the attention of the customer like something wholesome and interesting at the same time. The design is very important to the public because it's the one sending them the message of what your product is like or what your product will be when it's out on the market. You need to remember that first impressions matter a lot when you are trying to get yourself known, so as much as possible, you need to come up with something that keeps on catching their attention. It could be a good and appealing line or phrase that tells something about your product printed on what the soft toy is wearing or holding. Then you have to decide on what character your stuffed/ soft toy would be that will make them remember what you are selling and for them to come back for more. Animal characters are what usually kids love like teddy bears, stuffed lions, monkeys etc. and you could also give it a name so that it could be your product's mascot as well. Remember, your words need to be catchy and it would be better if they rhymed because your goal is to attract kids.

So why soft toys for increasing your promotional visibility? Well, kids love them, adults appreciate them and it would be a good idea for giveaways and freebies when trying to promote from area to area. The children can play with them and you've just started to make your character together with your product a label on the industry.

Obviously, kids do not have the power to buy the items you are trying to sell but what they do is that when they're interested by your ad and your way of promotion, they could be the ones telling their parents to buy it for them. And when parents see their children happy and still wanting your products, then you are in good hands. You've just started on making your way in the business industry by those cute and cuddly things!
About the Author
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Soft Toys and Branded Soft Toys at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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