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How to Generate Leads: Tips for Direct Sellers

Jul 15, 2008
In the direct sales industry, you have a lot of ways you can generate leads, both for potential recruits and customers.

Traditionally, if you were in direct sales prior to the Internet, you probably worked through the home party plan to get involved with products. Many still work this way today, in fact. Many direct sales companies give bonus free products to anyone who hosts a party, and these hosts then share information at the party. A direct sales rep can then find people attending the party who want to host parties of their own. This continuing supply of new host resources can keep direct sales reps in business and keep new customers coming in.

A home party can also be a great way to find new recruits. As the direct sales rep demonstrates product, for example, he or she can give some information on the business opportunity at hand and see if anyone is interested in your present group. As the demonstration winds up and guests start to leave or to peruse catalogs, direct sales reps can then talk personally with those who are interested in the opportunity.

Current customers, too, can become a source for potential parties, referrals or other recruits. Every direct sales rep already knows past customers who enjoy the products. If you call the customers and let them know what that month's booking special is, the direct sales rep can also perhaps book several parties because of this.

If customers order product on a regular basis, they may or may not want to work in the business as representatives themselves. However, they can still work as consultants and get a discount on product. If you as a direct sales rep share that option with your customers, you may find yourself with several new recruits.

If a current customer does not want to book a party or join the company, the sales rep can still ask the customer if they know anyone who wants to. If the customer comes back with the names of several people, this is yet another source for new sales reps.

Another way to do this is to also set up a booth at a craft show or an expo. This can help a sales rep meet potential customers and new recruits. Alternatively, you can also hang flyers on local bulletin boards.

Today, the Internet has made it possible to conduct this type of business with people from all over the country and even overseas. Direct sales reps can advertise their businesses in forums and through blogs or other websites. This can generate leads for both new representatives and for the products themselves.

As you draw upon the traditional party plan model, you can also combine it with modern methods of publicity such as those offered by the Internet. In this way, you can give yourself as a sales rep a constant supply of new leads.
About the Author
Robert Paul Williams is the Editor of Work At Home Business Website. Come Visit Often To Stay Informed of the Latest Intenet Based Home Business News, Success Tips & Strategies.
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