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Gaining More Exposure With Promotional Sweatshirts

Jul 15, 2008
The fashion industry is huge! Clothes are so important now, and everything about them has gone to such high levels it's so hard to keep track. But everyone walking down the street is not wearing high fashion clothes, and even those who are don't wear them every minute of the day. Something that just doesn't go out of style, or at least isn't missing from a person's closet is a sweatshirt. Everyone has a sweatshirt and wants to keep one on hand.

You see people of all ages and sizes using sweatshirts, even the celebrities who are photographed in an amazing and extremely expensive gown one day are also photographed in a sweatshirt the next. It's a part of everyone's closet and we all know it. You may not be able to use it to an awards night, but it can be used almost everywhere else! School, work (it is possible on a Saturday), the gym, the beach, going out, staying at home, everywhere.

Another great thing about sweatshirts is that they are so comfortable, that's why everyone wants one. With the right color, design and texture, this sweatshirt can be you ticket to tons of more sales and advertising! This promotional item will be used all around for everyone to see, and once they see it they think about it. For the customer it's a free or very cheap gift from the product they buy. Now they like the products even more. They might tell people about it and it can interest others. Others may see it and want to get their hands on it to, and not just the sweatshirt but the product you are selling as well. Just remember, your logo is going to be on the sweatshirt for the purpose of reminding people about you so they buy or use your product, don't scare them off with a sweatshirt that has your company name all over it or in humongous letters! You want than to like what they see.

Now you have your promotional idea of a sweatshirt, a happy customer and advertising all around. What next? Where and when do you give it out? The where would depend on the customers you cater your product to. Where do you sell? What do you sell? If you are a restaurant give it at your place of business, if you sell items at a supermarket, mall or grocery, it can either be part of the packaging or it can be claimed at an office. When to give i out would depend on many things. First, what is the reason for having a promotional item? Is it some celebration? Anniversary of the company? Oris it for the new year? For a city accomplishment? The reason matters because you want to have people feel good about getting the product, like they are happy about the fact that its Christmas or that your team won the sports competition or you can do it for a real go cause like to help out charity, some unfortunate calamity somewhere or for the gymnasium they are going to put up in your town for the kids. Make it as memorable as you can.
About the Author
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Sweatshirts and Branded Sweatshirts at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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