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Promote Your Company With Recycled Flash Drives

Jul 15, 2008
Global climate change, diminishing resources and access to global scale information has created a ground swell of ecologically friendly "green" support that marketing professionals worldwide are effectively using to the advantage of companies. One of the latest initiatives involves two well known concepts combined in a new way - recycled plastic and flash drives for computers. The new product is a great item for use in promotional marketing of your company by linking your logo with a green, eco-friendly device.

Plastic recycling is not a new green initiative but is currently practiced throughout the world to one extent or another. Nearly every piece of plastic created today has a recycling category associated with it to facilitate not throwing it into the trash. Some plastics are even profitable to recycle for many municipalities. However the use of recycled plastic in association with computer devices is something relatively new on the market.

Flash drives or thumb drives are portable memory devices able to transport large amounts of data from one computer to the next. They are replacing the old floppy disk method of quick file storage or transfer due to greatly increased capacities and much greater durability. Thumb drives are the preferred method for taking presentations to conferences or backing up data sent ahead to a meeting. If you get to the meeting and your e-mail didn't arrive with the attached data you just use the flash drive out of your pocket.

Recycled flash drives utilise recycled plastic to create the body of the device. This reduces the cost of the thumb drives and takes the production into the "green" realm. The recycled flash drives are available in a variety of colours and styles for promotional use. The company logo is easily placed on the body of the device if not incorporated into the design itself.

Promotional recycled flash drives enable you company to be in tune with our ecology friendly times and provide a useful device. The amazing utility of these devices creates multiple opportunities for you company logo to be viewed in the office, during travel, at conferences, and even at home. The business professional today doesn't need to bring the 100 page report home in paper. She can use a recycled flash drive to take the data home and score a double green victory by saving the paper with using a recycled material device.

Promotional computer devices are not as cheap as pens for advertising materials, but the cost is still relatively inexpensive when taking the utility of the devices into account. The robust abilities of flash drives make them useful for years and your logo will be seen often through that timeframe. Recycled flash drives are a small step to recycled computers, monitors, printers and other automated devices. Using them now to advertise your business and gain name recognition brings you in at the front of the wave. The future will be bright for the companies using this eco-friendly strategy now.
About the Author
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Recycled Flash drives and Branded Recycled Flash drives at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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