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Plant a Tree - Help the Earth and Promote Your Business

Jul 15, 2008
One of the biggest things that companies are finding today is that the world of promotional items isn't like it used to be. There are still the usual promotional items that every company uses, but there are also certain things that have been incorporated into promotions that weren't always such a big part.

Companies want to show their customers and their clients that they don't just care about making money. They care about the world that is around them and what is happening to the earth, so they are starting to plant trees to replenish some of the earth's natural resources.

Here are a couple of tips to follow if you want to incorporate trees into your marketing strategy.

1. Find a tree that goes with your company

There are a lot of species of trees that you can choose from, so it shouldn't be too hard to find a tree to represent your company. For example, if your company has to do with pet supplies, you might plant dogwood trees. If your company makes sweets, you might try something like a cherry tree. These are just examples but you can see what the idea is.

2. Get the whole company involved when planting trees

Nothing gets a company noticed more than working together towards a common goal. The people who see you planting trees are going to be impressed by your community efforts and more than likely will stop to find out more information about your company. Be sure to have some business cards and smaller promotional items to hand out to people who stop. But don't make this the main reason that you are doing this.

There are people who wonder why planting trees is good for business. Well, there are a couple of reasons why people smile on companies who plant trees.

1. It's an ecologically friendly thing to do

There is a lot of talk about how we're depleting the earth's natural resources, and people like it when they see businesses taking an interest in the earth.

2. It's a way to show that a company cares about more than money

A lot of people are under the impression that companies don't care about anything other than the almighty dollar. When you and your employees plant trees, it shows that you care about something more than making money.

In conclusion, when a company gets outside and plants trees they are showing a different side of itself. They are showing that they care about the earth, that they want to put something back into the ground after using so many of the earth's resources, and that they care about something more than just making money.

When a company goes out and plants trees, they and their products are going to get noticed. They are going to be noticed as a company t hat makes a difference - not only as in the business world but in the natural world as well.
About the Author
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Trees and Branded Trees at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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