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Post it Notes- Opportunities For Marketing

Jul 15, 2008
Leaving notes everywhere you go is much easier now with the invention of post it notes that provides the sticky stuff without having to find tape. These notes are seen everywhere and some people seem to manage their business activities solely through many of these stuck around the desk. The prevalence of the notes as a daily tool for employees provides a great opportunity for marketing your company by placing your logo or name on the product.

In a search for outstanding promotional items, several criteria are smart to evaluate before choosing a path. The cost is often the first factor evaluated, but should not be the most important at all times. The overall benefit to marketing your business comes from cost in combination with coverage and longevity. How easy is it to spread your logo on the product to your target audience? Is the item like a cheap pen that is expected to last for a week, or a paperweight that may be part of a desk for years? The real challenge is to maximise all of these concerns in balance to have effective advertising.

Post it notes provide a relatively inexpensive, easily distributed and long lasting marketing product that everyone should consider using as a promotional basic. The notes have the added benefit of being quite useful for daily chores in the office and at home. The notes can be made easily in any color or shape and imprinted with your logo, company name, and a message of choice. There can even be different messages produced over time. One month may be "Zero defects is our goal." and the next month can say "Our employees are our most valuable asset." The messages can be fun or serious in nature depending on the effect you wish to achieve.

The spread of your logo on post it notes pretty much takes care of itself once you start putting them our for use. People start using them in the office immediately, then take some home for note taking, give some to the relatives or friends as a gift and the next thing you know they have covered the town. Use these notes as promotional handouts at conventions or conferences to increase your name recognition by customers and partners. Everyone is always looking for a scrap of paper to take a note on and it might as well have your name on it.

The longevity of post it notes for marketing is not in the individual piece of paper, but in the fact of quantity. The notes come in stacks of a hundred or more at times and it will take a long while to need a hundred notes. And the notes are often posted in the office for an extended period of time. If they write down a phone number and it may be there for years. The key here is to have the next pile of promotional post it notes waiting or delivered just as the first pile is depleted.
About the Author
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Post It Notes and Branded Post It Notes at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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