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Create Awareness With Promotional Backpacks

Jul 15, 2008
You see a cute guy walking in front of you and you are compelled to keep walking behind him and when you finally get around to looking at whatever you can, you start to notice XYZ Company printed on his backpack. You get back to your friends and you tell them about a guy and all you can remember about this creature is that he is carrying an XYZ Backpack. This is the very essence of using a promotional Backpack to get the awareness of your business out in the open.

Getting your company name or logo to be constantly viewed by customers and prospective customers is important to your growing business. While you are talking about a guy and subconsciously mention they XYZ backpack not only have you been exposed to XYZ Company, and so are the people you are talking to. They are now also aware of XYZ and will spread it like a disease, as they will start to tell your story of crushes and funny events. Now think about it, how many people will fall under this predicament? This happens every second, every minute of the day. You must then realize the kind of exposure you can have using a promotional backpack to relay your company around and for people to be aware of your existence.

Knowing when to use this product to get the most exposure is another factor to be considered. You would have to think about the product. The backpack. Now who uses these? Or maybe a better question is "who doesn't?" It is better to focus than to be everything to everybody so the next step is to figure out whom you are trying to promote to and what. Your primary target for this type of promotion is important to establish before going out there and just going to town haphazardly.

If you plan to use a promotional backpack to create awareness, best to use it where there's always a huge group of people at any given time. A great example is the local high school. Normally there are about 1200 students in any given public high school. If you were a school supplies and bookstore type establishment, it would be a god way to promote your entity by giving away free backpacks to the population of the high school. To name a few reasons why this is a good market to use promotional backpacks to: more than 90% of the students and some of the staff use it on a daily basis. The school is a high traffic area and the backpacks will definitely get their share of visibility.

The whole pint of using the backpack as a promotional item is to increase awareness and before people are aware of anything, their interest have to be sparked. This can be done by constantly reminding them you exist. They see your logo or your message everywhere they turn, they will start to wonder what it is. Their interest is sparked, they recognize your business and they are definitely on their way to awareness. Once people are aware of who your business is and what it stands for, they will be more likely to seek you out when they are in need of your products or services. That too, can be achieved through promotional items; maybe the next would be a complimentary item to the promotional backpack, to keep the same theme of your promotions.
About the Author
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Backpacks and Branded Backpacks at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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