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Gain More Exposure With Printed Shirts

Jul 15, 2008
There are many techniques and strategies for a company, organization, specific product, politicians, personality figures, celebrities or brand in gaining a reputable exposure. The key in this marketing strategy is basically PUBLICITY. The more publicity materials you have, the more chances for the public to recall you exist. There are also different mediums where you can promote publicity and that is through advertisements in prime time television, newspaper, flyers, banner ads in the Internet, etc. but it comes with a very costly price tag.

So, what do you think you can do to gain more exposure that entails only a minimal cost and is tested?

Using this strategy in gaining publicity basically caters to everybody. May it be male or female, young & the old, this strategy is not gender and age biased. Why not have walking advertisements then? Just like a uniform, people walking around with your logos or brand printed on shirts serves as a good medium in publicity. It has been utilized before; why not try it again considering that it's experienced.

Everywhere your vision lands in the streets, malls, parks, etc. you see people wearing printed shirts - may it be Abercrombie, GAP, DIESEL, Billabong, Quicksilver, their middle school logos, etc. This is the reason why printed shirts are very useful in gaining more exposure.

At present, you can see printed shirts with their logos on it being sold at different establishments. Selling your printed shirts is another question but what is essential is for you to understand why this strategy really works. One good example is, we see people wearing shirts with Microsoft, Intel or even organizations name like http://ONE.org printed on them. This is a very good way to get exposure and cost effective compared to print ads or advertisements. Why? Because printed shirts are target market specific. The bigger your target market, the bigger expense you will be shelling out.

Here are some factors you have to consider in using printed shirts as publicity material:

1. Target market
2. Color of the shirt
3. Print & design
4. Cost

If you happen to have an appealing logo or a very interesting design, you might even attract more people to be desperate in getting that printed shirt. Employees in different establishments, organizations and causes are also given shirts that are considered as uniforms.

Imagine an average person wearing your printed shirt frolicking in public places. Let's say he will at least encounter 10 people in the street or in the mall and will notice the print on the shirt. You have then utilized the power of a walking advertisement. You basically advertised to at least 10 people every time that person goes out wearing your shirt. Now imagine a hand full of people wearing a shirt with your company's name or logo in a highly populated area. You now have walking billboards all over town and you are not even paying anyone of them a single cent.


In recent studies, people patronize products that have good reviews from their family, friends, office mates, people they trust, or even from strangers. People who wear shirts with a company logo, organization's name, brand, etc printed on them consciously or subconsciously believes in that company. Wearing that printed shirt is a symbol of trust. The company's name goes where the shirt goes. Printed shirts have the potential to give its print a global exposure.

Therefore, printed shirts are very effective to gain exposure. As long as the shirt is wearable and is continued to be worn, the company will gain exposure. Unlike TV advertisements, radio, newspaper, billboard, etc where you need to pay every time your logo or name comes out. These promotional shirts will cost a fraction compare to all the other publicity material.
About the Author
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Shirts and Branded Shirts at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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