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When To Use Promotional Rucksacks

Jul 15, 2008
It's not often that a rucksack is thought of as promotional gifts. When the words promotional gift are said, the items that come to mind are things such as pens, t-shirts and baseball caps. But rucksacks can be very useful promotional items, if you offer them at the correct times. There are two times when rucksacks can be a good promotional item.

1. Spring

Since they are an item that is often used when camping or hiking, this a good time to sell them or give them away. When people are getting ready to go hiking or camping, they are often looking for new rucksacks for a good price. It doesn't matter to them whether their rucksack has a company name or logo on it - what they want to do is to save money.

2. Autumn

Another good time to offer rucksacks for sale or as a give away item is in the autumn, right before school starts. When the school year is starting, children are looking for rucksacks to take to school with them and to carry their books in. Parents are going to be looking for a good deal on rucksacks,
and it's a great time to make some money on promotional rucksacks.

Even though rucksacks are not a typical promotional item, since both adults and children use them they can offer a lot of visibility and advertising. Rucksacks are an item that have the advantage of being something that is both serviceable and is a highly popular item.

If you have a business that has to do with camping or hiking, such as a sporting goods store, rucksacks would be a wonderful promotional item. Rucksacks would especially be a great promotional item if you are travelling to a rural area, or your business is in a rural area, it's something to think about as a promotional item.

Remember that there are two types of people who would be interested in having a rucksack as a promotional item - those who love the outdoors and children who are getting ready to go to school. When you plan your rucksack promotions around those two specific items, you will find that your rucksack promotion is going to be quite successful.

The idea is to take a look at your surroundings and your schedule to gauge when you should purchase rucksacks and when they should be offered as promotional items. Rucksacks are a perfect seasonal item. When you offer them during the right time of year, you are going to find them being purchased and used quickly.

It's important that you choose the correct time to offer promotional rucksacks, because there are only certain times of the year that they will be sought after. Rucksacks, like any other promotional item, can be successful. But unlike most other promotional items, they have to be offered during certain times of the year to be successful.

Once you have found the right times to offer your promotional rucksacks, you will find that promotional rucksacks may just be one of your hottest items.
About the Author
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Rucksacks and Branded Rucksacks at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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