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Credit Cards: Hold'em Don't Fold 'em in a Credit Card Holder

Jul 15, 2008
Credit card holders are very useful. Anyone who owns a credit card (which is almost everyone) would appreciate the gift of a credit card holder, and for that reason they are increasingly becoming a popular promotional or branded item for businesses of all kinds.

When it comes to disorganization, you need look no further than the nearest purse or tote. Tons of items are competing for space in these relatively small areas. Women and men both tend to need a bit of help in keeping personal items neat and orderly. One item that can certainly assist in that regard is a little accessory otherwise known as a credit card holder. At one time, only men would carry credit card holders and they would use them to carry their cards both business and personal. These were very plainly constructed, simple in design and served a useful purpose which was good enough for the men then but not so much today. Today you may find them in varied colors and they may be made from plastic, vinyl, leather or some other fabric. People want them to be in a color or material that matches some other item in their wardrobe. The structure of this item has remained fairly basic throughout the years. They usually are shaped like wallets and have an opening on one outer edge or they are just rectangular with slots on the side and you place your ID and other bits of plastic in them, or they may open like a wallet but with a much thinner silhouette. The main difference between this and a normal wallet is that the sides of the credit card holder are specially reinforced so that they can not crumple or fold, thereby protecting your various important cards from warping or breaking.

These credit card holders are extremely helpful in keeping all of your most commonly needed items in one central location, thereby making it easy for you to access them when needed. They also keep the items in good shape. Men who may otherwise throw a few dollars and their driver' license in a pocket, will appreciate having such a sturdy yet handy item. They really appreciate the fact that it is small and unobtrusive. Many men today are concerned about appearance and they don't want the bulkiness that comes with carrying a full sized wallet around. These little mini-wallets, as some call them, serves the purpose of both of these groups. It is versatile enough to be used women as well. They can slip their credit cards, ID and perhaps few dollars in one of these holders and head off to shop or out to the tennis courts with ease, leaving their cumbersome purses and totes at home.

You can easily locate a variety of these at any department store. Throughout the years the purpose for which they were invented has not changed drastically. They are simple items, useful and practical and those are they very keywords that have helped it maintain its popularity. Although you may find one of them made from ostrich skin in some upscale department store. The use it will serve is no more or no less than the use that will be served by one made from manmade leather and bought secondhand. So, next time you are looking for a fun way to brand your business, consider credit card holders.
About the Author
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Credit Card Holders and Branded Credit Card Holders at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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