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Promotional Variety Is Found With Footballs

Jul 15, 2008
One of the most successful branding machines in the world is the sports teams and leagues. Why not use their success to the advantage of your organization by imprinting your name or logo onto a football? The marketing success of the sports industry has created a large variety of products available to be branded from full sized models to miniature key rings.

Why footballs instead of the many other sports opportunities available to utilize? The popularity of the sport is unsurpassed and engages people from the working class to top executives. The fans are very passionate and dedicated to their team and the game in general. Tapping into the excitement generated by football will greatly aid in promoting your organization. The local teams will probably be delighted to partner with your company in producing promotional items with both logos displayed. They probably already have the contracts and vendors ready, so all you have to do is provide the logo or name to be added to the items and it is a done deal.

Promotional items in this line can be matched to whatever level in the organization you desire. The executives may get a full sized ball with a team logo and the company name imprinted on it. A special touch is to get some signatures by local players added to the product. Another executive idea is a branded paperweight of metal or stone that appears just like the real sports article. It could be engraved as needed to suit a promotion or event in the organization.

The workers in the organization have many options from full sized, brand imprinted, sports balls to spongy foam replicas. To acknowledge superior efforts or special awards, the full sized ball could be included with VIP tickets to the next team event. The local team may offer access to premium seating at discounted rates for certain events. The foam squishy balls are great for stress reactions with the squeeze and release motion. In extreme cases of stress or frustration, they can be gentle missiles at tempting targets without causing too much harm or mischief.

The cost of these promotional products is relatively inexpensive and they are easy to obtain quickly in great numbers. The cost is even lower if you partner with the local team and split the costs. If you need mass produced items for conferences or recruiting events, the replicas of branded footballs on key chains, or squishy balls may be good choices. They are readily available in mass quantities and can be customized fairly quickly. The message to accompany the name and logo can be tailored to the event or occasion.

Promotional footballs could be a reward to the first several thousand fans to attend the next team contest. The dispersion of your company name throughout the community and surrounding area is assured. In addition, your name is associated with fun events full of cooperative team spirit and friendly times. What advertising could be better situated than that?
About the Author
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Footballs and Branded Footballs at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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