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Get More for Your Advertising Dollar with Co-op Marketing

Aug 17, 2007
One of the greatest benefits of buying a franchise opportunity for sale is established brand recognition and the ability to pool advertising dollars to obtain large-scale advertising. While your individual advertising budget might not allow for the production and airtime of a professional television commercial, this can be completely attainable through the combined resources of other franchise owners and the corporate office. Not all franchise opportunities have a system of pooling advertising dollars. Before you make a commitment to a franchise opportunity, be sure to inquire about this point. In this article we'll review the marketing and advertising strategies of three popular franchise opportunities.

Subway:
Subway is one of the most successful franchise opportunities available today. Subway produces numerous television commercials every year, supports high profile organizations like the American Heart Association, sponsors a professional race car - and that just scratches the surface of their advertising campaign. Instead of individual franchisees having to get whatever advertising they can afford, Subway takes the "all for one and one for all" approach where franchisees contribute 2.5% of their weekly earnings toward advertising efforts.

With more than 26,000 restaurants in 85 countries, that 2.5% really adds up, meaning a lot of advertising power for a very small price. When evaluating franchise opportunities, be sure to consider the overall size of the chain itself. The larger the chain, the smaller the individual contribution needed to fund a national advertising campaign.

Max Muscle:
Different franchise opportunities offer different levels of advertising support. While Max Muscle doesn't produce television ads like Subway, Max Muscle does offer co-op national and local advertising in the form of ad slicks and other printed materials. The franchise also works with its franchisees to develop a custom, community specific marketing strategy such as customer retention programs, event marketing, and offers ideas for in-store events and demos.

Snelling Personnel Services:
Not all franchise opportunities will benefit from national television advertising campaigns because not all franchise opportunities target the general population. For franchise opportunities like Snelling that target business customers, there are more effective, less grandiose ways to attract business. Snelling offers cooperative advertising through the distribution of high-quality printed materials such as glossy mailers sent to targeted audiences.

No matter which franchise opportunities you're considering, it's more important to look at the effectiveness of the cooperative advertising solution rather than the size and flashiness. If a national television campaign works for the particular industry then your cooperative advertising dollars are well spent. However, if printed marketing materials are better suited for the industry in question, then funds spent on TV could be a waste of resources. The most important thing is that the franchise opportunities you're considering have some form of effective, cooperative marketing strategy.
About the Author
Author is a writer for Franchise Fetch who specialize in helping you find profitable
franchises for sale
. For more information you can visit http://www.FranchiseFetch.com
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