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Were You Hyped Or Scammed?

Jul 15, 2008
Are you looking to start your own Internet business? Are you thinking of starting with something ready-made? I want you to imagine you're looking through the newspaper in the advertisement's column. And you come across an ad that says, "Profitable Business Ready To Go". It explains that it is a very profitable franchise in ice cream.

You just love the ice cream, and this looks like the best business to be in. You find that the price includes a new ice cream van as well as ice cream making material. The more you look into it the better it sounds. You decide to buy the franchise. And then find that the area that you have got is an industrial area with no residents. So you have a beautiful new ice cream van, ice cream making material, but no customers. So, in fact, you have no business.

Many products on the Internet just the same. You can buy ready-made websites, loaded with products ready to go. You are told, you can start making money within 24 hours. So you buy the product and set up the site on your new web hosting account. You make sure all the payment buttons are working. And then you sit back and wait, and wait, and wait. Nothing happens.

Your new business is just like that ice cream van. It is beautiful and new and very well stocked, but you have no customers.

When you bought the business. You were told you could be making money within 24 hours. This was hype.

So what is hype? Basically, Hype is not a total untruth. It is S-T-R-E-T-C-H-I-N-G the truth, to convince you to buy. What it comes down to is they are after your money. People use hype to convince you to use your money to buy from them. So what is the difference between hype and a scam? They both want to part you from your money. In this they are the same.

The difference is a scammer is much like a con man. The scammer uses totally dishonest means, total untruth to get you to part with your money. They often pose as something they're not. I'm sure you have received e-mails from people posing as PayPal asking you go to the site and fill in your login details. With this information, they can fraudulently use your account your money.

On the other hand, Hype offers you a legitimate product, but over states the truth. It is good to keep in mind that any product that offers you instant success, over night wealth are using hype to get you to buy. Running any business takes work to succeed.

As in any business venture be it online or off-line, it will take time to build. You will need time to build a customer base. You need to get your customers trust. And even more important than all of this, you need to get customers.

Remember our ice cream van? Great new van. Plenty of products. No customers. Your new website is exactly the same. Nobody knows you're there. You need to draw traffic to your new site. This doesn't happen overnight. It's a process that takes a lot of time and hard work.

In another article I will explain what you need to do to get people browsing your site.
About the Author
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