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Use an Order Taking Answering Service to Ring Up Sales

Jul 16, 2008
Catalog ordering by telephone is an aspect of retail that's not going to disappear any time in the near future. While online shopping continues to appeal to more and more consumers, the click-to-order system has a few drawbacks. Online order taking systems are great at making catalog ordering easy, but web store pages and individual item pop-ups are generally lousy at answering detailed questions about a product or service. Print catalog order taking systems can be ported to a web store format, but traditional customers might overwhelmingly prefer older methods of speaking with a customer service representative over the telephone. This means that all retail and wholesale trade businesses need to develop a catalog ordering system that serves their longtime customers, and also helps attract new business.

Choosing the right order taking service should be simple, but unfortunately too many of these call center companies promise lots of things, but can't deliver on their promises. When you're choosing a catalog order taking service, you need to consider many the aspects of both your products, services and current sales practices, and find an order center that can capably assist your customers, doing a better job than you would yourself! This is not easy, and not every catalog ordering center can equally handle all types of products and services. Things to keep in mind when you are choosing an order taking service are the complexity of your products and services, as well as the technological capabilities of the call center you ultimately choose, including the strengths and weaknesses of their order taking representatives.

A great order center, staffed by truly knowledgeable order taker professionals, is the lifeline of any retailer who has a web store and a print catalog. When callers interact with the order taker reps who are selling your products, you want to make sure they're personable, professional and have the information they need to quickly and completely answer customers' questions. Not every order service can fill all of these requirements.

Professional call center outsourcing can improve your catalog ordering business (print or web) by providing you with some of the best order taker professionals in retail. A customer service representative should be happy to help your customers with their purchases, and happy customers will spread the word about your company's great customer service. Leading order taking companies are built on reliable technology and software, and can run your sales and call reports within a few moments of your request. A reliable order taking service should be able to create catalog ordering scripts and order forms for you that will support your print-only catalog or ad-based business, but also interface with your existing e-commerce website. An outsourced order taking call center should be able to accommodate high-call volume catalog ordering clients, and should be able to receive your orders at any time, day or night, 365 days a year. Catalog ordering database systems make it possible for your order taker representative to quickly retrieve the answers to any question: customer service issues are our specialty.
About the Author
Rob Porter is president of 1-800 We Answer Answering Service, a nationwide provider of virtual office services including Answering Services, Mail Forwarding Services, Voicemail Services , and Fax Services. 1-800 We Answer promotes its nationwide answering and call center services in many ways, including through Ordertaking.com.
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