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Making Search Engine Marketing Work For You

Jul 16, 2008
I am always asked which search engine marketing strategy people should concentrate on, free or paid? I tell them it's like a sandwich: it just doesn't work with only one slice of bread!

To get the most traffic - and the most sales - combine the power of both organic (free) and pay-per-click search engine marketing. Together, they'll help you reach your goals of more traffic and more sales in both the short AND long term.

The trick is to use both search engine marketing strategies so that they build on each other.

Step 1. Do your keyword research and then build a content-rich site around keywords your market is searching on.

Step 2. Now pile on some pay-per-click advertising, with each ad built on a single keyword. Use PPC to bring more visitors to your site and measure your sales per visitor, called your sales conversion rate. Your PPC campaign will quickly show you which keywords bring in the most visitors, which result in the most sales and which ones are duds.

Step 3. Take the best performing keywords from your pay-per-click campaign and tweak your website with them. By emphasizing them in your content and code, you will start ranking hihgly for those keywords in the organic listings (the regular listings that come up when someone uses a search engine like Google).

You can even build landing pages when you find a group of top-performing keywords, you can build a page around them that contains specific information to appeal to searchers who are using those keywords.

PPC will bring first-time visitors flocking to your site for the answers to their search. By finding out what works in PPC, you can adjust the keywords on your site to get a higher search engine ranking, so over time you'll build up your free traffic.

And here's an added bonus! If you can get both your PPC ads and your organic listings on the same page of the search results you will have a search engine marketing strategy that is far greater than the sum of its parts.

SEO and PPC, with a delicious keyword filling it's a search sandwich!
About the Author
CEO of Internet Marketing Center, Derek Gehl educates Internet business owners on how to create incomes of up to $2.5 MILLION or more per year online. Now you can discover the proven Internet Marketing and search engine marketing strategies Derek uses to Quickly & Easily make money online!
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