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Four Pitfalls Associated with any Social Media Marketing Campaign

Bob Withers
Jul 17, 2008
The most recent phenomenon to hit the Internet Marketing scene in recent years is another form of Internet Marketing in its own right called Social Media Marketing. While Social Media Marketing has the capability to drive hordes of targeted traffic to your website there are still some pitfalls involved which you should try to avoid, at all costs, if you want to be successful with your Social Media Marketing campaign.

First of all one of the major targets of Social Media Marketers are the social media websites themselves, for example, MySpace and Facebook. In order to target and market to these sites you have to join and attract friends to your profile page. The first thing to avoid after joining is becoming involved with any of the software available which allows you to send mass invitations to certain groups you may have targeted inviting them to be your friends.

Everyone in the group receives a generic message inviting them to be your friend. If the site owner or webmaster discovers you are using this software you could be banned for life or, at the very least, have your membership suspended for a period of time. This can result in giving you a bad reputation within this community and make it very difficult to build any type of trusting relationship you need to establish for your future marketing activities on this site.

Another pitfall to be avoided is related somewhat to the first demonstrating how any type of news, good or bad, travels fast within these social media networks. When you approach your Social Media Marketing campaign and any of these social media websites you have to do so with the right attitude. By saying this I mean you have to be open and honest about your intentions. You have to be Transparent.

If you try to deceive any of your social networks it will usually come back to haunt you which can, again, result in a tarnished if not trashed reputation within these internet communities. A wise Internet Marketer once told me, when it comes to Internet Marketing the more you give, the more you receive. This brings us to a third pitfall which, if not avoided, can stall your Social Media Marketing campaign as if it were mired in quicksand. And this is, always be available and eager to offer help and advice.

But don't offer advice if it's not requested. If you are available to answer a Blog or forum question for someone who is stuck in a particular situation and needs help then by all means try to help. This will pay big dividends later on when needed because your reputation will precede you which, in this case, will be a good thing.

A fourth and final pitfall has to do with knowing who you are approaching. In other words you wouldn't take a trip to Singapore without doing a little preparation and study about the culture and practices of these particular people. You should take the same approach when planning your social media campaign. If you're approaching communities such as Facebook or MySpace, learn the proper etiquette and above all try not to offend anyone.

Especially try not to offend anyone who wields any kind of influence or power over the other members of the community. This too can result in a quick death for your Social Media Marketing campaign. If you approach your promotion with these four pitfalls in mind and put in the necessary planning and preparation as you would with any marketing campaign then you will be much more likely to encounter success with your social media strategy.
About the Author
Bob Withers is a professional sales and marketing person with over twenty years experience. He has also turned his sights on internet and affiliate marketing to apply his trade. If you want to get in touch with Bob please visit:
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