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Do Tape Measures Measure Up As A Promotional Item?

Jul 17, 2008
When you think of something that is around the house that is very useful, and you don't seem to have enough of, what is it? It's an item that is sometimes used two or three times a week, depending on the project, and when you are looking for it, it can be hard to find. The items that I am talking about are tape measures.

Branded tape measures may not seem like a likely promotional item, but there are plenty of companies who are putting their name and logo on them and giving them to people as promotional gifts.

How do you know whether your company would benefit from promotional tape measures? Well, there are a few things that you can consider to help you decide.

What type of business are you in?

This is one thing to think about when you are considering promotional tape measures. Not all businesses benefit from using them. Think about your ad campaign and that will help you decide.

What type of area is your company located in?

Again, this is an item that can help you decide whether or not they would be a good item to promote your business. If the area is very posh, the people living there may not be interested in promotional tape measures.

Even if you don't decide that printed tape measures should be a main item in your advertising campaign because of the area where the company is located, you can keep some of the branded tape measures on hand to take with you to conventions and expos, since not all business conducted will be in the home town. You never know when you might find someone who is into home repair and would like a tape measure.

If you are looking for a promotional tape measure that is truly unique, one of the newest promotional items that is available is the tape measure pen. This pen is fully functional yet has a tape measure right inside of it so that it's there whenever you need it. It's a great alternative to having to carry around a large tape measure that is bulky and can weigh you down - this is much more portable.

Promotional tape measures are something that can be matched to the type of clients that you have. For example, if the company is a bank they might keep branded tape measures on hand for those customers who do a lot of construction work.

When you are thinking of adding promotional tape measures to your list of promotional items, take a moment and think about your clients and your target audience. That will help you to know whether or not having the option promotional tape measures will make good business sense.

Not all promotional items are right for every company. Is the promotional tape measure a promotional item that is right for you and your company's needs? Even if the regular promotional tape measure isn't, perhaps the tape measure pen would be a great alternative.
About the Author
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Tape Measures and Branded Tape Measures at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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