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Affiliate Program - Should You Set One Up?

Jul 18, 2008
If you really want to put your business into top gear, the best way to do that is to create an affiliate program. An affiliate program means that you have got a lot of other people selling your product for you. And the best part is that you don't need to pay them till after you have been paid.

Another advantage of this, is how your product will be perceived. If you have a lot of people promoting your product, it will be perceived as being a very popular product. This creates a viral effect, and thus creates more sales. So even though an affiliate program may cost you 50% of the income, you still end up making a lot of money.

Let's say you didn't want to share with your affiliates, and you are just going to promote it yourself. Could you do as well by yourself as opposed to using affiliates? Well let's have a look at it. You have a list of 100,000 subscribers. You advertise to your list and get to a 0.04% conversion rate. This means that you would sell 400 copies of your product and get to keep 100% of the income.

Now let's take this a little bit further. If now you had 100 affiliates promoting your product, and each of them made 10 sales. You will have sold another 1000 of your product. Even though you have to share the profit you have make far more money with less effort with your affiliates.

If you own a product, you really need to use an affiliate program. How can you set up an affiliate program? There are two ways and both of them a good. You could buy software to run on your server. I've personally had experience with a software program called Jam Affiliates from Jrox.com. It is powerful and easy to use and administer.

Another way you could go, is to use ClickBank. Many affiliates prefer ClickBank, as they are assured, they will be paid. Another advantage of ClickBank, is that you don't need to go through the difficulties of installing a script on your server. Affiliates can join ClickBank for free. To be a seller on ClickBank requires a small one time fee.

Personally I love ClickBank. For one thing, ClickBank recruits the affiliates. It also handles all the administration duties, which makes my life much easier. You don't have to worry about paying your affiliates, it's all done by ClickBank. So when you get your check from ClickBank, it is all yours. And your affiliates love it as they feel more secure with ClickBank.

From this it is easy to see that to be successful in marketing your products on the Internet, you must use affiliates. The two affiliate programs that I have mentioned are both very good. But I must say that ClickBank is the easiest, as all the administration is handled by them. The small commission that you pay is well worth the less hassles.
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