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Four Top Reasons To Use Back-End Marketing.

Jul 18, 2008
Simply put, back-end marketing is the only way to do business. If you?re not doing a whole lot of it now, there?s a good chance that your business model is leaving a lot of money on the table unnecessarily. And there is also a good chance that you have several competitors who know better?who will snap that money up?and who will ultimately put you out of business if you don?t change? and fast.

So why is back-end marketing so significant? Sitting down and thinking about it. I came up with loads of different reasons, but I've confined this article to only four of the most significant reasons. Next time you question whether or not you had better apply back-end marketing, look no further than this list

1. In just about every situation, it is far less expensive to sell a second product to an existing purchaser than it is to find a new customer. Some marketers estimate that it's ten times less expensive. Even if it isn't that much less expensive for you, it's still in all probability considerably cheaper. So do yourself a favor and factor in your marketing efforts to your existing purchasers. It will significantly bring down the costs of your marketing efforts.

2. Your existing customers will be willing to pay more than will complete strangers. This is because existing customers have purchased your products and have used them. They now know that you are a legitimate Internet marketer who has something useful to them. Other people do not know this. And that is precisely why you should attempt to sell your higher-end products to your existing customers, rather than people you do not know: they will resist less and this will result in a higher conversion rate.

3. Believe it or not, proposing back-end products that are really useful complements to your existing products will get your existing consumers to trust you. Instead of making you appear to be a scam artist, valuable and reasonably-priced upsales will demonstrate that you're committed to providing your client base with all of the information they require in order to be thriving marketers.

4. Offering a big price reduction through a "back-end" sale generates for you an first-class way through which you can re-activate "inactive" customers. You might not recognize this now, but inactive customers are some of your best prospects. Although they are not presently watching your product releases, they've bought from you in the past-and they could be a single email away from buying from you once again in the future.

And there you have it: four concrete reasons why you should use more back-end marketing. If you didn't know these before you read the article, you have probably quickly identified them as good reasons for using back-end marketing.

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