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7 E-commerce System Must Haves For Your Site

Jul 18, 2008
With the astonishing growth of the Internet, many companies are finding new and exciting ways to expand upon their business opportunities. There are very few successful companies that do not use computers in their everyday business activities, which also means there are very few companies that do not use E-commerce.

Electronic commerce includes almost any exchange of electronic data related to a business operation. In this discussion, I will be focusing on the use of the Internet for business transactions. Companies that use the Internet as their major source of income have a big concern about electronic commerce security to keep them successful in their online business. Although the technology exists to prevent almost all types of aggression, the nature of the Internet makes accomplishment of security measures difficult. TCP/IP, the network protocol of most Internet use, it sill weak for security compromises

A business security plan for securing electronic commerce must begin with a baseline. Firewalls and the use of encryption can only protect against 80% of all security threats. Common sense policy measures, such as proper configuration of computer systems and appropriate use of passwords, are often overlooked Here is a list of 7 things you can add to your site to get the e-commerce sales flowing.

The first thing to consider is how you present your products in terms of categorizing. Products that are easily identified, simply categorized, and otherwise placed in an easy to recognize place for the typical consumer will be sold much more quickly. Secondly, ensure that your site offers specials that can highlight new and existing product offerings and allow the average site viewer to experience the diversity in your product line.

Third, incorporate good visual content into your page. Vibrant colors, a clean look, and simple design can allow for the ease of use to increase for the average customer. Fourth, consider incorporating a simple way to identify the benefits and features of a product in summary for a consumer so that they aren't forced to decipher a product description to find if the item meets their needs.

A fifth point to consider is the level of customer service provided. Many larger firms will be able to offer live or at least twenty four hour customer service in some form, but for those that can not offer such lavish systems of assistance, establishing frequently asked question pages and other help guides can be a great assistance to a confused customer. The area where most problems occur is in the checkout process, so a sixth point of emphasis is the checking out process. Simple, clean designs for a checkout can make transactions a breeze and can help the customer buy from your site quickly.

A seventh point of emphasis is the response time to customer complaints and e-mails for help and support. If you are unable to offer around the clock support, ensuring that you have a lower response time is critical. Failure to respond in a timely manner to your customers can result in your business losing businesses out of frustration.

The analytical software that is included in the systems software packages with these systems is very important. It is these tools that tell you who your customers may be, and, what they are buying, in addition to what they want from your business. This will help the business owner apply his marketing skills in the most efficient ways.
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