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5 Vital Steps to Marketing and Promoting Your Home Business Online

Aug 17, 2007
The most successful business people I know spend at least 60% of their time marketing and promoting their businesses. In fact, they'll tell you that marketing and promotion IS their business. They just happen to sell a product or service.

Now that you've taken the leap to start a home business, are you gnashing your teeth daily over how best to market, promote, and ultimately sell your product or service? You should be! It's that important.

Fortunately there are many things you can do to get the word out, both "offline" and "online."

Offline methods include print advertising (display and classified ads in newspapers and magazines), advertising on the radio, on TV or on billboards, and direct response mailings with letters or postcards.

Online methods are everything you can do to get the word out on the Internet. You have probably heard that Internet advertising methods are cheaper than regular print, radio or TV advertising. The problem is you may not know how to go about it, or where to start.

Here are Five Vital Steps to marketing and promoting your home business online:

(1) Create a one-page website or "landing page" where visitors can find you online. Your domain name may be as simple as www.YourName.com or www.YourBusinessName.com. Include a form for capturing your visitor's first name and email address so you can communicate with them later. Give away a free report or the first chapter of a book you've written as an incentive for giving you their name and email.

(2) Start writing articles and press releases related to your product or service. Write from the heart and let your audience get to know you. You started your business because you have certain expertise. Let the world know about it! If you don't like to write, hire a freelance writer to do it for you. Then do a search online for "submit articles" and "submit press releases" and you will find many websites that will publish your articles and press releases and distribute them on the Internet.

(3) Sign up with an autoresponder service. For a small monthly fee you can pay the host to accumulate the names and email addresses of visitors to your website and send your email messages to them automatically.

(4) Write email messages that you want the autoresponder to send to your list of potential customers. Typically people want lots of information about your product or service before they buy. Remember: WIIFM. Your customer wants to know "What's in it for me?" How will your customer benefit from what you have to offer? Will your product relieve her pain? Save her time and money? Don't overhype what your product or service will do, but state all the benefits you can think of. On the third or fourth email (which the reader will get three or four weeks after they have visited your landing page for the first time), ask for the order. Make ordering easy by offering credit card processing either online, by phone, or by fax.

(5) Create more than one product to sell or offer more than one level of service. It is always easier to sell to an existing customer than it is to acquire a new customer. Once your customer has found you, purchased from you, and likes you, ask yourself what else you can offer him. If you sold a book or information product as the initial sale, create an audio course or teleseminar course and offer it for sale at a higher price to your customer base. If your initial sale was a service such as coaching or consulting, try coming up with silver, gold, and titanium level packages that include more of your services or more access to you.

If you will practice these five steps in a regular and systematic way, devoting about 60% of your time to marketing and promoting your business, you will see a steady and healthy growth in your business in no time.
About the Author
Krista Goering has operated successful home based businesses since 1975. Find out the realities of running a home business at her website which is at http://www.homebusiness123.info.
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