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The Top Four Reasons Why You Should Use More Back-End Marketing

Jul 18, 2008
Plainly put, back-end marketing is the sensible way to do business. If you're not doing a great deal of it at present, there is a good chance that your business model is leaving a lot of money on the table unnecessarily. And there's also a great probability that you have a lot of competitors who know better-who will snap that money up-and who will ultimately put you out of business if you don't change and fast.

Why is back-end marketing so important? Once I sat down and thought about it. I recognized lots of different reasons, but I have limited this article to only four of the many significant reasons. Next time you question if you should or shouldn't you should apply back-end marketing, look no further than this list

1. In virtually all situations, it is far cheaper to sell a second product to an existing customer than it is to find a new customer. Some marketers estimate that it is 10 times cheaper. Even if it isn't that much cheaper for you, it is still probably considerably cheaper. So do yourself a favor and switch your marketing efforts to your existing customers. It will significantly cut the costs of your marketing efforts.

2. Your existing customers will be willing to pay more than will complete strangers. This is because existing customers have purchased your products and have used them. They now know that you are a legitimate Internet marketer who has something useful to them. Other people do not know this. And that is precisely why you should attempt to sell your higher-end products to your existing customers, rather than people you do not know: they will resist less and this will result in a higher conversion rate.

3. Consider offering, back-end products that are useful complements to your existing products, this will get your current customers to trust you. Rather than you appearing to be a con artist, useful and sensibly priced up sales will establish that you are devoted to supplying your customer base with all of the useful information; they need for them to be prosperous marketers.

4. Offering a big price reduction through a "back-end" sale generates for you an first-class way through which you can re-activate "inactive" customers. You might not recognize this now, but inactive customers are some of your best prospects. Although they are not presently watching your product releases, they've bought from you in the past-and they could be a single email away from buying from you once again in the future.

Well there you have it: four factual reasons why you should be using more back-end marketing. If you didn't know these before you read the article, you have probably quickly identified them as good reasons for using back-end marketing.

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