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The IPhone: the Dawn of a New Era

Jul 19, 2008
Ask anyone who is anybody and they will tell you at least a 1000 words on the iPhone. In case you was stuck in a cave, the iPhone is the multimedia company Apple Inc. breath taking trendy phone that has sent a blazing fire through the consumer world. Packed with a multitude of features and not too mention a sleek design many credit card packing soldiers have cemented their loyalty to these phones and any future updates.

The iPhone was released on June 29, 2007 to a multitude of consumers in the US and other five countries including Ireland, UK, France, Germany, and Australia. Eventually it sold approximately several hundred thousand phones the weekend it launched and set the precedent for future launch dates of their follow up versions.

With Apple Inc., Steve Jobs wanted to take a new and bold approach into the world of touchscreen devices, and with that the concept of the iPhone was born. With a development cost well into the 100's of millions of dollars the development of the iPhone was kept under wrap and went through many revisions before being released on the day of June 29th, 2007.

Eventually, Apple Inc. would release another version of the iPhone. Dubbed the iPhone 3G, on July 11th, 2008 Apple released it in 70+ countries. Apple went on to sale approximately 1 million phones within its first three days, and lack of service resulted many times when their iTunes servers were unresponsive due to overloading.

Multimedia Features
The sticking point with many consumers is the various amount of features on the iPhone. Such features include audio conferencing, call holding, caller ID, voice dialing, video calling, mp3 integration, text messaging, internet access, email, and etc.

In relationship to the Blackberry phone, the iPone also allows the user to access his or her email through various programs such as Yahoo!, Googles Gmail, Microsoft Exchange, Kerio MailServer, Microsoft Outlook and Microsoft Entourage. Using HTML based settings, one can view photos not to mention PDF, Word, and Excel attachements also on the phone.

Internet access is available on the iPhone but it also depends on if the phone is in a Wi-Fi or internet network area. The iPhone accesses the World Wide Web through a modification of the Safari web browser. The iPhone's internet capabilities gives the user the ability to view certain webpages either in portrait of landscape mode and also supports zooming.

The technological feat of the iPhone is its ability to utilize the Google's map service which can provide directions between two different user defined locations and also real time road traffic information. In addition to, even though the phone iteself does not utilize Flash, nor Java technology, Apple has developed an application in which the user can easily access YouTube and view videos on the iPhone.

The iPhone is unique for the fact that it can operate similarly just like Apple's other juggernaut electronic device, the iPod. Giving you the ability to import mp3's, the iPhone allows you to sort your music library by several categories with songs, artists, albums and videos just being some categories to name.

The iPhone allows you direct access to the iTune stores giving you the ability to purchase and download songs over Wi-Fi. Going along with the touchscreen philosophy, just like in the iPod the iPhone can also utilize all these features width the swiping of the finger along the with of the screen.

Here a couple of statistics released by the Nielsen Company, Nielson Mobile, on the iPhone.

How many of these phones are already out there?
- Nielsen Mobile estimates there are 2.3 million US mobile subscribers using an iPhone.
- The iPhone accounts for 1 percent of all embedded mobile phone users in the US.

Who is using the iPhone?
- 67 percent of US iPhone users are male.
- 82 percent access the Internet over their phone (making them five times as likely to access the Internet as the average mobile consumer).

At a price?
- 36 percent of iPhone users have a monthly bill of over US$100 (compared to 20 percent of all mobile subscribers).

Business or pleasure?
- 15 percent say their company foots the bill.
- 24 percent say they use their phone for business but pay the bill themselves.
- 61 percent say they are a personal user.

It is easy to see the dominance that the iPhone holds over the multimedia market. Despite its heavy price tag, you can just imagine years down the line the effect Apple will have over the mobile phone industry. Even before the release of the iPhone 3G, many companies released iPhone look-a-likes in order to compete with Apple Inc. and provide a cheaper alternative. Even though, with over a 2 million subscribers, I think consumers have made their mind as far as where there allegiance lies.
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