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Creative Ways to Attract More Visitors to Your Trade Show Booth

Jul 19, 2008
When you own a business, it can be a great idea to set up a trade show booth at a convention as a way to showcase and sell your products. Trade show booths allow you to be able to gain new customers and make individuals aware of your business and what it has to offer. However, you have to do something memorable at the convention so that potential customers will think of you when they need what you have. You don't want to get lost amongst the other trade show booths because you have nothing unique that stands out. Just keep in mind that creative ideas sometimes consist of spending money, hence the saying, "it costs money to make money." But what you will find is that your creative ideas will garner you the attention that you need to make your booth successful.

Unique Ideas

Some ideas may seem a bit off of the wall, but off the wall is what gets attention. Here are some ways that you can really get people to pay attention to your trade show booth:

- Try a money blowing machine. Many businesses use these machines to attract people to their locations. What happens is that people are standing in line to use the money blowing machine and they then see things that you have to offer. They will never forget you for giving them the chance to win some money. All the contestant does is step inside and grab at money or coupons. One or both can be placed inside. It makes for a rewarding experience and is also quite hilarious for the contestant and those watching.

- You can also go the route of offering promotional items. This isn't saying that you should offer ink pens and magnifying glasses. Yes, a person will use an ink pen, but they tend to be boring. You want to give them something functional such as a canvas bag that has your logo on it. They can carry this around and use it for a lot of things. You can even get water bottles with a private label for your business and offer the thirsty people at the convention a bottle of water. That is another one of those things you can do that they will never forget you for.

- Scratch cards are something people really enjoy. You can have scratch cards made up that reveals that they have won something free or they get a special deal from your booth or your store. People love mystery, so you can use the scratch card for this very reason.

- Prize wheels make for a great tool because you can place the name of certain prizes on the wheel and your visitors can spin for a chance to win one of the prizes listed. This is a great go getter at a trade show and will really bring attention. Next to the money blowing machine, this is something that people will definitely want to participate in.

Don't be afraid

Don't be afraid to spend the money and use these ideas because they will definitely pay off. Even if you get a small percentage of customers out of a large percentage of visitors, your endeavors are still going to pay for themselves and then some. These creative ideas are also the way you are going to become the booth to see at any trade show event or convention you attend. You don't just want to blend in with the crowd. You want to be so much more and that is what is going to happen here.
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